6. Twitter’s Roles in Inbound Marketing
Blogging SEO Twitter Email Pay-Per-Click
Website Visitors
Twitter
T i
Leads
Customers
6
7. Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
7
8. Is Twitter Like Cotton Candy?
Flickr: anitacanita
• Colorful
• Sti k
Sticky
• No nutritional or business value
8
9. No! It’s Like Whole Wheat Bread.
Flickr: sierravalleygirl
• Healthy
• Used widely
• A basic part of any diet or marketing mix
9
10. A Twitter PR Anecdote
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes
13. Two Kinds of Lists
1. Your Lists
• @your_username/your-listname
• You create them
2.
2 Other People’s Lists
People s
• @username/listname
• You follow them
13
14. My Lists
Twitters I Follow Lists I Created
Cambridge List
Marketing List
Bloggers & Reporters
News Feeds
14
15. Lists Help Control the Firehose
http://twitter.com/rickburnes/cambridge
15
16. A List @HubSpot Created That I Follow
http://twitter.com/HubSpot/inbound-marketing-news
16
17. Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
17
18. Lists Increase Reach
@HubSpot Gained 1,004 Followers From Lists
25000
20000
15000
List Followers
10000 Followers
5000
0
Without Lists With Lists
18
32. Problems You Might Encounter
1. Adding people to lists is a
pain
2. It’s hard to find good lists
to follow.
3. Confusing interface
Pro Tip: Relax, and keep experimenting.
32
39. Thank You!
Sg
Sign up for a free trial o HubSpot:
o ee a of ubSpo
www.hubspot.com/trial/
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
e e co / c bu es
Available to answer questions anytime:
www.inboundmarketing.com/forum