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Email MarketingBest Practices + Benchmark Data<br />Jeanne HopkinsDirector of MarketingTwitter: @jeannehopkins<br />#hubsp...
#hubspotemail<br />
Email Is Just One Piece<br />
Takeaway: Resend.<br />
Takeaway: Follow up.<br />
Takeaway: Confirm.<br />
Takeaway: Introduce.<br />
Takeaway: Manage.<br />
Takeaway: Research.<br />
Takeaway: Test.<br />
Takeaway: Segment.<br />
Takeaway: Analyze.<br />
Takeaway: Frequency.<br />
How to Put All the Pieces Together?<br />d.j.k. on flickr<br />
Complicated & Confusing<br />Easy & Integrated<br />
Grow Email Lists w/ Offers & Landing Pages<br />
Segment Email Lists Automatically<br />
One Database for Nurturing & Campaigns<br />
1 Profile for Leads: Site Visits & Email History<br />
Track Traffic, Leads, Sales from Email Campaigns<br />
How to Get Help… <br />
What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,700 customers in 3 years<br />200+ employees<br />
Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you...
Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage ...
Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: ht...
Q&A<br />Free Website Assessment:<br />www.HubSpot.com/Inbound-Marketing-Assessment/<br />
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Email marketing best practices + benchmark data - final

  1. 1. Email MarketingBest Practices + Benchmark Data<br />Jeanne HopkinsDirector of MarketingTwitter: @jeannehopkins<br />#hubspotemail<br />
  2. 2. #hubspotemail<br />
  3. 3. Email Is Just One Piece<br />
  4. 4.
  5. 5.
  6. 6. Takeaway: Resend.<br />
  7. 7.
  8. 8.
  9. 9. Takeaway: Follow up.<br />
  10. 10.
  11. 11.
  12. 12. Takeaway: Confirm.<br />
  13. 13.
  14. 14.
  15. 15. Takeaway: Introduce.<br />
  16. 16.
  17. 17.
  18. 18. Takeaway: Manage.<br />
  19. 19.
  20. 20. Takeaway: Research.<br />
  21. 21. Takeaway: Test.<br />
  22. 22.
  23. 23. Takeaway: Segment.<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Takeaway: Analyze.<br />
  29. 29.
  30. 30. Takeaway: Frequency.<br />
  31. 31.
  32. 32. How to Put All the Pieces Together?<br />d.j.k. on flickr<br />
  33. 33. Complicated & Confusing<br />Easy & Integrated<br />
  34. 34. Grow Email Lists w/ Offers & Landing Pages<br />
  35. 35. Segment Email Lists Automatically<br />
  36. 36. One Database for Nurturing & Campaigns<br />
  37. 37. 1 Profile for Leads: Site Visits & Email History<br />
  38. 38. Track Traffic, Leads, Sales from Email Campaigns<br />
  39. 39. How to Get Help… <br />
  40. 40. What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,700 customers in 3 years<br />200+ employees<br />
  41. 41. Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller <br />Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS<br />Gives you access to http://success.hubspot.com<br />
  42. 42. Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. <br />Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. <br />Margin share of 20% on all deals for the life of the customer<br />Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. <br />42<br />A Group that Wants to Change How the World Does Marketing!<br />
  43. 43. Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request<br />Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/<br />
  44. 44. Q&A<br />Free Website Assessment:<br />www.HubSpot.com/Inbound-Marketing-Assessment/<br />
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    Jan. 19, 2012

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