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Edward Bernays’ Doctrine for the Public Relations Professional

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Edward Bernays’ Doctrine for the Public Relations Professional

  1. 1. Edward Bernays’Doctrine for thePublic RelationsProfessional IMAGE CREDIT: Capt Kodak
  2. 2. The counsel on publicrelations mustmaintain constantVIGILANCE. IMAGE CREDIT: VANCITYALLIE 2
  3. 3. The counselon public relationsmust be in a positionto deal effectivelywith RUMORSand suspicions. IMAGE CREDIT: HORRIGANS 3
  4. 4. He does not accept a client whose interests CONFLICT withIMAGE CREDIT: those ofLDAWEI another client. 4
  5. 5. He does not accept a client whose case he believes to be hopeless or whose product he believes to be UNMARKETABLE.IMAGE CREDIT:MACCA 5
  6. 6. He should be CANDID in his dealings.IMAGE CREDIT:Erick-Pardus
  7. 7. IMAGE CREDIT: TATTOOED JJHe functionsprimarily as anadviser to hisclient, verymuch as aLAWYER does. 7
  8. 8. The counsel onpublic relations isnot anADVERTISINGman but headvocatesadvertising wherethat is indicated.IMAGE CREDIT:THE-LANE-TEAM
  9. 9. His first effortsare, naturally,devoted toANALYZING hisclients problems.His next effort is toanalyze his public.
  10. 10. He is NOT DISSOCIATED from the client in the publics mind.IMAGE CREDIT:MONJA · CON · PATINES
  11. 11. His function may include the DISCOVERY of new markets, the existence of which had beenIMAGE CREDIT:JCZART unsuspected.
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