Lauren's Hope Medical ID Braceletsprovides fashionable medical alert bracelets to men, women, and children of all ages who are managing various medical conditions. When Lauren's Hope decided to focus on online sales and launch an internet marketing strategy, the ecommerce website sought the help of HubSpot software. We caught up with Director of Marketing Jenna White to discuss Lauren's Hope's recent successes, which include a 40% increase in year over year online sales.

1. Customer Case Study:
Ecommerce Website Increases Online Sales
Lauren's Hope Medical ID Bracelets provides fashionable
medical alert bracelets to men, women, and children of all
ages who are managing various medical conditions.
When Lauren's Hope decided to focus on online sales
and launch an internet marketing strategy, the
ecommerce website sought the help of HubSpot
software.
HubSpot Results Summary:
Significant Increases in Sales & Web Traffic
• Increased year over year online sales by 40% from 2009 to 2010
• 600% increase in website traffic since using HubSpot
• Increased social media reach by 153% since July 2010
• Attracted over 1,300 blog subscribers in 5 months
Challenge:
Transitioning From Traditional Marketing to
Internet Marketing
Prior to purchasing HubSpot, Lauren's Hope was primarily relying on traditional,
outbound marketing tactics to sell their bracelets online. The company attended trade
shows and local craft fairs, utilized direct mail campaigns, participated in …

2. … local and national support groups, and worked with public relations agencies to
secure traditional media coverage.
When Marketing Director Jenna White began experimenting with blogging and
generating a social media presence, she knew she needed to find an internet
marketing solution that would "help scaffold and guide [Lauren's Hope] in the right
direction.”
Solution:
Use of HubSpot Blogging Software &
Marketing Analytics
Jenna emphasizes how helpful HubSpot's Blogging Software has been to the growth
of the Lauren's Hope Blog and the company's ability to improve its on-page search
engine optimization (SEO). The Blog Optimizer Tool helps Jenna focus on her
keyword goals and keeps her in line with her overall SEO strategy.
In addition, she regularly uses HubSpot's Blog Analytics to track the blog's
subscriber growth and performance. Jenna also relies heavily on the HubSpot
Sources Tool to provide her with daily updates on how the Lauren's Hope website is
performing in terms of traffic from various sources such as social media, blogging,
and referrals.
I'm just a regular person who is passionate about
the company I work for. You have to devote the
time and effort necessary to generate results.
Success doesn't happen overnight.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.