Customer 2.0 - Inbound Marketing with InsideView and Customer Think

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Marketing is Changing @mvolpe 1950 - 2000 2000 - 2050

Outbound Marketing is Harder @mvolpe 800-555-1234 Annoying Salesperson

What’s Next in Marketing? @mvolpe Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

@mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

$Budget vs. Brains @mvolpe Flickr: Refracted Moments Flickr: Gaetoan Lee$

Inbound Marketing @mvolpe Create Optimize Promote Convert

Publish Everything @mvolpe Blog Podcast Videos Photos Presentations eBooks News Releases

Blogging Attracts More Visitors @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing Workshop @mvolpe Create Optimize Promote Convert

SEO Tips from Website Grader @mvolpe Lessons from 2,115,631 websites

SEO = Context and Authority @mvolpe Ranking Algorithm:f(n): Context + Authority

On-Page SEO (Context) @mvolpe ,[object Object]

Blogging Attracts More Links @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

It’s NOT About You… Ever @mvolpe HubSpot.com/cartoons

@mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

@mvolpe Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe Never let website visitors guess what to do next.

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Customer 2.0 - Inbound Marketing with InsideView and Customer Think

1. Inbound Marketing:Helping Customers to Find You Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

2. Marketing is Changing @mvolpe 1950 - 2000 2000 - 2050

3. Outbound Marketing @mvolpe

4. Outbound Marketing is Harder @mvolpe 800-555-1234 Annoying Salesperson

5. What’s Next in Marketing? @mvolpe Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

6. @mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

7. Budget vs. Brains @mvolpe Flickr: Refracted Moments Flickr: Gaetoan Lee

8. Inbound Marketing @mvolpe Create Optimize Promote Convert

9. Inbound Marketing @mvolpe Create Optimize Promote Convert

10. Publish Everything @mvolpe Blog Podcast Videos Photos Presentations eBooks News Releases

11. Blogging Attracts More Visitors @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

12. @mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

13. Inbound Marketing Workshop @mvolpe Create Optimize Promote Convert

14. SEO Tips from Website Grader @mvolpe Lessons from 2,115,631 websites

15. SEO = Context and Authority @mvolpe Ranking Algorithm:f(n): Context + Authority

16.

17. Clean URL

18. Headers & Content

19.

20. Blogging Attracts More Links @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

21. Where is Search Going? @mvolpe

22. Where is Search Going?

23. Inbound Marketing @mvolpe Create Optimize Promote Convert

24. It’s NOT About You… Ever @mvolpe HubSpot.com/cartoons

25. @mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

26. Content Makes You Interesting @mvolpe

27. @mvolpe Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

28. Inbound Marketing @mvolpe Create Optimize Promote Convert

29. @mvolpe Never let website visitors guess what to do next.

30. No Call to Action @mvolpe

31. Good Homepage Call to Action @mvolpe

32. Offer – WIIFM? @mvolpe

33. Offer – WIIFM? @mvolpe

34. Inbound Marketing Summary @mvolpe Convert

35. Suggested Next Steps Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com Additional Free Resources: www.HubSpot.com/marketing-hubs @mvolpe

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