Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Solved by the Leading
European Industry Experts
TOP CONTENT MARKETING CHALLENGES OF
2015
Driving Content
Marketing Success...
Content marketing is not a new concept.
Marketers know that the
consumer is in complete
control of when and
how they buy.
So how do marketers compete in a world
where everyone and their mom is trying
their hand at content marketing?
Last year, HubSpot & Smart Insights
surveyed marketers across Europe to
find out what was going on with
content marketing.
It was so successful,
we did it again this year.
It was so successful,
we did it again this year.
Then, we shared the results with
top marketing thought leaders
across the globe.
Here’s what we learned ...
CONTENT MARKETING
is competitive.
97%
of marketers believe in the power
of content marketing.
71%
of businesses are creating more
content in 2015 compared to 2014.
20%
36%
22%
Over 25%of companies are
increasing internal headcount for
content marketing ...
and 28%are increasing
investment in agency
resources this year.
CONTENT MARKETING
is challenging.
68%
Rate their content marketing as
basic or inconsistent.
55%cited concerns
with content quality.
58% cited concerns with content frequency.
of businesses
have trouble
measuring content
effectiveness & ROI.
51%
CONTENT MARKETING
is effective.
Developing a
content marketing
strategy or plan is the
top rated technique
for managing content
marketing at
79%
67%
of marketers deem blog
posts or articles as the most
effective content format.
Want more?
Download the full report!
See how your content marketing strategy
stacks up against others in your industry.
CLICK TO DOWN...
Download the full report!
See how your content marketing strategy
stacks up against others in your industry.
CLICK TO DOWN...
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Content Marketing in Europe, 2015 - Statistics & Insights
Upcoming SlideShare
Loading in …5
×

23

Share

Download to read offline

Content Marketing in Europe, 2015 - Statistics & Insights

Download to read offline

Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive.

So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line?

In this new research from HubSpot and Smart Insights we summarise data from over 700 marketers across Europe to set a benchmark on how competitive content marketing has become. We suggest where you need to focus your activities if you are to compete and include key insights from the leading industry experts.

Related Books

Free with a 30 day trial from Scribd

See all

Content Marketing in Europe, 2015 - Statistics & Insights

  1. 1. Solved by the Leading European Industry Experts TOP CONTENT MARKETING CHALLENGES OF 2015 Driving Content Marketing Success IN EUROPE
  2. 2. Content marketing is not a new concept.
  3. 3. Marketers know that the consumer is in complete control of when and how they buy.
  4. 4. So how do marketers compete in a world where everyone and their mom is trying their hand at content marketing?
  5. 5. Last year, HubSpot & Smart Insights surveyed marketers across Europe to find out what was going on with content marketing.
  6. 6. It was so successful, we did it again this year.
  7. 7. It was so successful, we did it again this year.
  8. 8. Then, we shared the results with top marketing thought leaders across the globe.
  9. 9. Here’s what we learned ...
  10. 10. CONTENT MARKETING is competitive.
  11. 11. 97% of marketers believe in the power of content marketing.
  12. 12. 71% of businesses are creating more content in 2015 compared to 2014.
  13. 13. 20% 36% 22%
  14. 14. Over 25%of companies are increasing internal headcount for content marketing ...
  15. 15. and 28%are increasing investment in agency resources this year.
  16. 16. CONTENT MARKETING is challenging.
  17. 17. 68% Rate their content marketing as basic or inconsistent.
  18. 18. 55%cited concerns with content quality.
  19. 19. 58% cited concerns with content frequency.
  20. 20. of businesses have trouble measuring content effectiveness & ROI. 51%
  21. 21. CONTENT MARKETING is effective.
  22. 22. Developing a content marketing strategy or plan is the top rated technique for managing content marketing at 79%
  23. 23. 67% of marketers deem blog posts or articles as the most effective content format.
  24. 24. Want more?
  25. 25. Download the full report! See how your content marketing strategy stacks up against others in your industry. CLICK TO DOWNLOAD
  26. 26. Download the full report! See how your content marketing strategy stacks up against others in your industry. CLICK TO DOWNLOAD
  • PatrickMbetwa

    Oct. 9, 2018
  • mokada0701

    Feb. 11, 2016
  • DestinyKnight

    Jan. 6, 2016
  • jgodoy

    Aug. 11, 2015
  • diegoaceti

    Jul. 21, 2015
  • bincarot

    Jul. 17, 2015
  • mossie70

    Jun. 20, 2015
  • peteryates01

    Jun. 8, 2015
  • dshiao

    Jun. 4, 2015
  • ignacioconejomoreno

    Jun. 3, 2015
  • heyak

    Jun. 1, 2015
  • titusk

    May. 26, 2015
  • levaimolnet

    May. 19, 2015
  • JenniferDavisOliva

    May. 18, 2015
  • EavanFinucane

    May. 18, 2015
  • nestorrojas

    May. 18, 2015
  • Rapidtecnic

    May. 17, 2015
  • pruttens

    May. 17, 2015
  • McResearch

    May. 17, 2015
  • pvariel

    May. 16, 2015

Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive. So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line? In this new research from HubSpot and Smart Insights we summarise data from over 700 marketers across Europe to set a benchmark on how competitive content marketing has become. We suggest where you need to focus your activities if you are to compete and include key insights from the leading industry experts.

Views

Total views

30,249

On Slideshare

0

From embeds

0

Number of embeds

19,966

Actions

Downloads

56

Shares

0

Comments

0

Likes

23

×