Case study about how marketing agency Precision Marketing Group used HubSpot and inbound marketing to transform its marketing and generate more qualified leads. Full case study with video at http://www.hubspot.com/customer-case-studies/bid/10754/PMG-Transforms-Marketing-Activities-Generates-More-Qualified-Leads

1. Customer Case Study:
PMG Transforms Marketing Activities & Generates
More Qualified Leads
Precision Marketing Group (PMG) is a small business marketing
company providing marketing services specifically designed for and
targeted to small to mid-sized entrepreneurial firms. We sat down with
Principals Susan LaPlante-Dube and Maureen Condon to
discuss how PMG has transformed its marketing with
HubSpot.
HubSpot Results Summary:
Significant Increase in Leads & a Unified Web
Presence
• Generating 5x more monthly leads from its website overall since using HubSpot
• Achieved more consistent online presence and integrated web presence with
offline marketing efforts
• Generating more qualified leads of larger targeted companies
• Increased monthly organic search traffic by 61% in the past year
Challenge:
A Scattered, Difficult-to- Manage Web Presence
Prior to using the HubSpot software, PMG did a lot of networking with professional
organizations and took advantage of speaking opportunities to achieve business…

2. growth. The company was generating some leads from its website, but the bulk of
customers PMG acquired came from word-of-mouth referrals.
PMG's greatest challenge was in managing the information about its online presence,
which was scattered and divided across multiple platforms. With its content
management system (CMS) in once place and analytics tool in another, managing the
company's presence was difficult, slow-moving, and accessible only to PMG's
principals.
Solution:
Integrating Marketing Activities Using
HubSpot CMS & Tools
Through use of HubSpot's integrated software tools and CMS, PMG has been able
to transform its marketing activities and achieve a cohesive brand image that can
easily be managed using one single platform and by multiple team members.
Among the team's favorite HubSpot applications are the Blogging Tool, which helps
them to quickly and easily create well-optimized blog posts, and the Social Media
Tool, which allows them to easily monitor and participate in online conversations
happening about PMG's industry and key terms on various social media networks,
sites, and blogs.
PMG also loves how much easier the Landing Page Tool makes it to create landing
pages for each of the company's marketing activities. The team also regularly utilizes
HubSpot's Marketing Analytics tools, which present data in an easy format to enable
them to track progress and make a difference.
One of our core competencies as an agency is our
content creation. We're excellent at creating great
content, and HubSpot makes it easy to do that.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.