HubSpot customer case study about how Inflexion-Point, a sales and marketing company, generated 50% of its new customers with inbound marketing and HubSpot. To view the full case study with video, visit http://www.hubspot.com/customer-case-studies/bid/12693/Inflexion-Point-Acquires-50-of-New-Customers-Using-Inbound-Marketing

1. Customer Case Study:
Inflexion-Point Acquires 50% of New Customers
Using Inbound Marketing
Inflexion-Point Strategy Partners is a B2B
sales and marketing performance
improvement company based in the UK.
We recently caught up with Managing Director Bob Apollo to learn more about how
Inflexion-Point has generated 50% of its new customers with inbound marketing and
HubSpot.
HubSpot Results Summary:
Growth in Traffic, Leads & Customers
• Attributed more than half of customers acquired in 2011 to inbound marketing
efforts
• Experienced a 5-fold increase in monthly organic traffic and organic leads since
February 2010
• Achieved a 31% overall conversion rate on all website landing pages
Challenge:
Taking Control of Website & Online Presence
Prior to HubSpot, Inflexion-Point had approached its web presence in a very traditional
way, experimenting with systems that weren't delivering results and making the
company dependent on web design agencies. Recognizing that most of its business
was coming from word of mouth, Inflexion-Point wanted to be able to take control of its
online presence while complementing word of mouth referrals with leads generated
from inbound marketing strategies.

2. Solution:
HubSpot CMS & Marketing Analytics
Bob loves how much easier and more quickly he and his team are able to update the
content on the Inflexion-Point website, relying on the simplicity and ease-of-use of
HubSpot's Content Management System (CMS) and Landing Pages to launch new
marketing campaigns in a short amount of time.
Bob and his team also derive a lot of value from HubSpot's integrated marketing
tools, which enable them to monitor the return on investment of specific campaigns
by using HubSpot's Marketing Analytics to manage leads and track lead sources and
traffic all on one platform.
"Because we're able to better analyze what works and what doesn't," says Bob,
"then of course we can reinforce the positive and look at the reasons why perhaps
other activities or campaigns aren't as effective and take remedial action."
If I look at the new customers we've won this
year, more than half of them can be attributed to
the inbound marketing efforts that HubSpot has
helped us put into place.
It's helping us to reach people that we didn't
have a direct reference connection with
previously.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.