A look at how today's professional takes their career growth into their own hands. Research by HubSpot Academy showing the trends of young professionals in 2018 and their approach to career progression through job-related learning and continuous education.
1. A look at how today's professionals
take career growth into their own
hands.
Career Growth in 2018:
2. On March 27, 2018, HubSpot surveyed
455 full-time marketing and sales
professionals globally to find out how
they approach job-related learning. The
professionals surveyed are all members
of Smart Insights, an online community
for individuals interested in digital
marketing growth.
Data Sample
In this report we take a look at the
trends that were identified from the
survey results and offer insights from
experts in education.
3. Growth-minded professionals are taking
their own approach to education these
days. They realize that their professional
success is best placed in their own
hands. Instead of waiting for
opportunities to present themselves,
these driven professionals are deciding
to learn what they want, when they
want.
Today, higher education is no longer
mandatory for career progression.
Instead, countless business skills are
being acquired through online learning
platforms like HubSpot Academy. In this
report we take a look at the trends of
these growing professionals and how
they're approaching their continuing
education.
Introduction
4. How to Grow Your Career
Growth-minded professionals have
realized that they can acquire any
skill they need in order to advance
in their field. They also know that
once they advance, they’ll be
required to learn new skills again.
This is a never-ending cycle of
development that professionals
experience throughout their entire
career.
10. The biggest challenge for growing
professionals is finding the time to
dedicate to continuous
learning (76% of respondents).
The problem is, if you don't spend
time acquiring new skills, it's very
hard to excel at your job. This will
inevitably stunt your career growth.
11. Got 20 minutes?
We have hundreds of free business lessons that take 20
minutes or less to complete right here waiting for you.
Why not try one now?
Try one now
14. 68% 62% 44%
Online learning
platforms like Udemy
or HubSpot Academy
Topic experts/
influencers
Peers
Growing professionals trust
online learning platforms
the most for their
educational needs.
15. "I think learning from people who truly have experienced what
you’re trying to learn is fantastic. The insights and examples
that are created through real experience are incredibly
valuable.
Michael Goeden,
Digital Marketing Institute
16. So are these driven professionals
returning to the classroom in droves?
17. So are these driven professionals
returning to the classroom in droves?
NOPE!
18. 75% 45%
Online training videos Classroom training
professionals prefer online
training videos for learning
a new skill.
3 out of 4
19. "My belief is the best combination is some online, video-based
training coupled with some in-person workshops and activities.
It’s commonly referred to as “flip the classroom,” where the
lecture components are done as homework, and the homework
components are done in the classroom. I think classroom time
should be spent working together to learn things.
Mark Kilens,
VP HubSpot Academy