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#INBOUND14 
Two Little Things 
(that made all the difference) 
@JoePulizzi 
Founder, Content Marketing Institute 
Author, Epic Content Marketing
Steve Jobs
Martin Luther King Jr.
Maya Angelou
Marshall MathersIII
#INBOUND14 
It’s time to get personal
#INBOUND14 
Dog lovers will like this one better.
Image: justcuteanimals.com 
Have you ever seen a baby platypus?
#INBOUND14 
Two Things
#INBOUND14 
A Bit of History
#INBOUND14
#INBOUND14
#INBOUND14 
Think and Grow Rich 
“Opportunity has spread its wares before you. Step up to the front, select what you want, create your plan, put the plan into action, and follow through with persistence.”
#INBOUND14 
Begin with the End in Mind 
“…means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”
#INBOUND14 
I started in publishing 15 years ago
Image: StratEDG
Deliveringhappiness.com
Pic of Diary
#INBOUND14 
March 31, 2007
#INBOUND14 
09/3/09
#INBOUND14
#INBOUND14 
→ Financial 
→ Family 
→ Spiritual 
→ Mental 
→ Physical 
→ Philanthropic
Pic of Diary
#INBOUND14
Image of CMW12
Image of CMW13
CRITICAL: 
→ Documented Content Marketing Strategy 
→ Follow It Consistently
Little things can 
make a big difference
#INBOUND14 
THANK YOU 
@JoePulizzi 
joe@contentinstitute.com

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