The document discusses the benefits of blogging for businesses, including using blogs for search engine optimization, hosting conversations, and nurturing relationships to capture leads. It addresses common concerns about blogging such as lack of time or interesting topics. The document then provides tips for using blogs as an SEO machine, a place for conversations, and a way to establish thought leadership and guide prospects. It concludes by demonstrating how to create a new blog post.

1. Blogging for Business
May 13, 2009

2. Agenda
• Benefits of Blogging
• Let’s Write a Blog Post

3. Why You Shouldn’t Blog?
• Lack of Time
• Not enough interesting topics
• Fear of Criticism
• Competitors & Spammers
• Not Normal for My Business (Finance)
• Who Will Read It?
• I’m not Convinced It’ll Help My Business…

4. Why You Should Blog…
1. Search Engine
Optimization (SEO)
Machine
2. Host a Conversation
3. Promote Yourself &
Network Online
4. Nurture Relationships &
Capture Leads….

5. Blog as SEO Machine
1. Keywords in Right Places
2. Target Multiple Keywords
w/ One Page
3. Link Magnet

6. BLOG as Your Conversation
• A Blog is your 24/7
Networking Event
Where you are the:
• Host
• Expert
• Connector

7. BLOG as Networking Central
1. Promote Your
Thought
Leadership
2. Guide Prospects
to You
3. Establish
Credibility

8. BLOG as Lead Nurturer
• Educate & Engage
Prospects
• Calls to Action Placed
Prominently
• Attract them in
through
SEO, blogging, Social
Media. Then, give
them reasons to
share their contact
information and
express their
“interest” to learn
more.

9. Let’s Write a Blog Post
• Login to HubSpot
• View Website Navigate to Blog Create New Article
• Click Optimize Button
Other Suggestions:
• Insert a link to another page of your site w/ your keywords
as anchor text.
• Link to someone else to start blog-networking.
• Link to a landing page (if you have one) at the bottom of
your post.

10. Thank You!