Learn how to keep your marketing content safe from internet thieves. For more information, click here: http://bit.ly/ContentTheft

1. ARE PEOPLE STEALING
YOUR CONTENT?
How to keep your marketing content safe from internet thieves

2. The internet is
the wild west.

3. Everyone’s
trying to get
their piece of
content gold.

4. Don’t worry,
you’re doing
it right.

5. sparks discussion.
You create content that

6. goes viral.
You create content that

7. drives business.
You create content that

8. But some people want to take shortcuts.

9. They steal your content
to grow their business.

10. Sound
familiar?

11. IT’S NOT FAIR.

12. IT’S NOT FAIR.
It’s your content.

13. IT’S NOT FAIR.
It’s your search engine rankings.

14. IT’S NOT FAIR.
It’s your business.

15. So let’s band
together …

16. … and fight back against
the content thieves.

17. HERE’S HOW.

18. Know your rights.
1

19. As soon as you publish
content online, you are
covered under Copyright Law.FACT

20. No needed.©

21. … but, people are still legally allowed to use
parts of your content under the “fair use” clause.

22. … so then what falls under fair use?

23. 1. Quotation of short passages in a scholarly or technical work
… so then what falls under fair use?

24. 1. Quotation of short passages in a scholarly or technical work
2. Use of a work for commentary or criticism of the work
… so then what falls under fair use?

25. 1. Quotation of short passages in a scholarly or technical work
2. Use of a work for commentary or criticism of the work
3. Use in a parody
… so then what falls under fair use?

26. 1. Quotation of short passages in a scholarly or technical work
2. Use of a work for commentary or criticism of the work
3. Use in a parody
4. Summary of an article with brief quotations in a news report
… so then what falls under fair use?

27. 1. Quotation of short passages in a scholarly or technical work
2. Use of a work for commentary or criticism of the work
3. Use in a parody
4. Summary of an article with brief quotations in a news report
5. And many other situations
… so then what falls under fair use?

28. Fair use isn’t black and white.

29. So if you’re still
not sure if it’s
fair use or
copyright
infringement …

30. Check out this free checklist*
to figure it out:
http://bit.ly/cqOLL3

31. *Of course, we aren’t lawyers and
this checklist does not act as legal advice.

32. If you have one available,
it’s always best to get in
touch with a lawyer
before moving to the next step.

33. Pick your battles.
2

34. Before accusing anyone
of stealing …

35. Ask yourself 3 questions.

36. 1. Do I have a relationship with the copycat?
Ask yourself 3 questions.

37. 1. Do I have a relationship with the copycat?
2. Will the copycat send me traffic?
Ask yourself 3 questions.

38. 1. Do I have a relationship with the copycat?
2. Will the copycat send me traffic?
3. Can I increase my brand exposure with the stolen content?
Ask yourself 3 questions.

39. If the answer to all
three questions is NO ...

40. Lay down the law.
3

41. Grab a screenshot as evidence.

42. No
one
likes
a
ta,le
tale—talk
to
the
thief
directly.
Then, talk with the thief directly.

43. If the thief doesn’t want to listen,
ask Google to help remove the content.

44. While you can always try to get your
content removed after it’s been stolen,
it’s much better to …

45. Stop the crime
before it happens.4

46. Take ownership of
your content with
Google Authorship
and branded visuals.

47. ©
Prominently
display
your rights.

48. Make it hard for bots
to steal content from
your RSS feed.

49. Create content
usage guidelines.

50. These preventative measures stop
content theft every single day.*

51. These preventative measures stop
content theft every single day.*
*They won’t deter all content thieves.

52. But, even though there’s
no 100% effective way
to prevent people from
stealing your content …

53. Knowing your rights
and having an immediate
plan-of-action will help
keep your marketing
content safe.

54. http://bit.ly/ContentTheft
Click here to learn
more about keeping
your content safe:

55. By Ginny Soskey.
@gsosk