The document discusses the transformation of marketing and advertising due to new technologies like the internet and social media. It notes that the internet has changed one-way advertising messages into real-time dialogues. Experts say marketers need to engage people by being what interests them rather than interrupting. The document promotes an upcoming "Marketing Transformation Week" event with prizes and tips to help companies transform their marketing approaches.

1. trans·for·ma·tion
-noun!
!
A change or alteration, !
especially a radical one.!
ON TWITTER: #transform

2. “
…the Internet has turned !
what used to be a controlled, !
one-way message into !
a real-time
dialogue !
with millions.
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY, NOVEMBER 17, 2010
ON TWITTER: #transform

3. “
We need to stop interrupting
what people are interested in &!
be what people !
are interested in.”
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
ON TWITTER: #transform

4. “
If you don’t like change, !
you’re going !
to like !
irrelevancy !
even less.”
GENERAL ERIC SHINSEKII, 2003
ON TWITTER: #transform

5. IT’S TIME TO
TRANSF RM
YOUR MARKETING.

6. 5 DAYS.
(APRIL 4 – 8, 2011)
ON TWITTER: #transform

7. 50 PRIZES.
(EVERYTHING FROM IPAD2’S TO GOURMET CUPCAKES.)

8. 500
TRANSFORMATION
TIPS.
(GIVE OR TAKE A FEW.)
ON TWITTER: #transform

9. GET READY FOR !
MARKETING !
TRANSFORMATION !
WEEK April 4-8, 2011
5 days. 50 prizes. 500 tips.!
Learn, win, transform!
http://HubSpot.com/MTW
9