Internet Marketing Workshop HubSpot Worcester 2009

1. Marketing Analytics

2. Making Better Marketing Decisions
Analytics
• Understand the effects of all your
marketing activities so you can
optimize your efforts and allocate
your time and money towards the
programs that generate the most
leads and sales for your business

3. Where Are Visitors & Leads Coming From?
• What Keywords?
• Links/Other Websites?
• Marketing Activities/Campaigns

4. What Forms Convert Visitors to Leads the Best?

5. What Marketing Activities Generate the
Most Leads?

6. Which Leads Turn into Customers?
• What Does Your Marketing and Sales
Funnel Look Like?

7. Make Better More Timely Sales Calls to the
Best Leads w/ Leads and Lead Grade

8. Track How Your Leads Interact with Your Site
• Track the full path of all of your
leads through your web site
• Automatically develop more
intelligence around each lead
(number of visits, time on site,
pages visited, comments written
on blog, documents downloaded,
information submitted via web
forms created)
• Increase close rate through
improved lead quality

9. Eating our Own Cooking
• HubSpot has been Marketing itself Only 2 Years
• The founders did it for the first 9 months.

10. Effort = Results
• Active Inbound Marketers ≈ 6 hrs/week
www.hubspot.com/roi

11. Thank You!
Learn more about inbound marketing:
http://www.hubspot.com/resources
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