An Introduction to Podcasting

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(Hint: It's easier than you think!) More than 40 million Americans -- or roughly 15% of the population -- regularly listen to podcasts. That’s up from 9% in 2008, according to Edison Research. If you've ever thought about creating a podcast, whether it be for business or just for fun, there's no time like the present. This SlideShare covers: 1. Why start a podcast? 2. How to start a podcast 3. Marketing & measuring a podcast Want more? Download the full ebook here: http://hubs.ly/y0JKjb0

Marketing

HINT: IT’S EASIER THAN YOU THINK!
AN INTRODUCTION TO
PODCASTING

{" }"1"Why Start a Podcast?
A quick tutorial!

A digital audio or video file or
recording, usually part of a
themed series, that can be
downloaded from a website to
a media player or computer.
“ “
- Dictionary.com
Podcast:

It’s fast and
easy to reach
people.
Marketing Translation:

15% OF THE AMERICAN
POPULATION
That’s 40 million people.
Data Source: Edison Research

podcast listeners spend
an average of 6 hours
and 8 minutes each day
consuming audio.
Data Source: Edison Research

30% of that time is spent listening to PODCASTS
23%
12%
9%
5%
30%
21%
Streaming
Audio
(Pandora,
Spotify, etc.)
Podcasts
Owned Music (CDs,
Digital music ﬁles, etc.)
TV Music Channels (e.g.
Music Choice)
SiriusXM
AM/FM Radio

Data proves people listen to them more
than any other audio content

Podcasts give you an opportunity to reach
people that traditional text and visual
content aren’t reaching.

Podcasts can work for almost every
industry and subject

{" }"2"How to Start a Podcast
Did I mention it’s easy?

Find out what’s in
HubSpot’s podcast toolbox
here
!  HOW WE STARTED
!  TYPE OF FEED
!  PRODUCTS WE USE
!  OUR ROOM SETUP

o  Getting listed in iTunes
podcast directory
o  Audio ﬁle RSS
o  Uploading
FEED

o  Microphones
o  Recording software
o  Headphones
GEAR

o  The perfect room
o  Remote setup tools
o  Quiet space
SETUP
Learn more about
setting up

Having a podcast doesn’t mean
that people will actually
discover your podcast, nor
does it mean that your
podcast will be a success.
- David Gerhardt, The Growth Show

How can I
market and
measure my
podcast?

Free eBook:
How to create a
Podcast for your
business and grow
your audience
Written by
HubSpot’s podcast
creator himself,
David Gerhardt of
The Growth Show
Start Reading!

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An Introduction to Podcasting

1. HINT: IT’S EASIER THAN YOU THINK! AN INTRODUCTION TO PODCASTING

2. WHAT YOU’RE ABOUT TO LEARN: 1  WHY START A PODCAST? 2  HOW TO START A PODCAST 3  MARKETING & MEASURING A PODCAST

3. {" }"1"Why Start a Podcast? A quick tutorial!

4. But first: a definition!

5. A digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer. “ “ - Dictionary.com Podcast:

6. It’s fast and easy to reach people. Marketing Translation:

7. OK, WHO’S REALLY LISTENING TO PODCASTS?

8. 15% OF THE AMERICAN POPULATION That’s 40 million people. Data Source: Edison Research

9. podcast listeners spend an average of 6 hours and 8 minutes each day consuming audio. Data Source: Edison Research

10. 30% of that time is spent listening to PODCASTS 23% 12% 9% 5% 30% 21% Streaming Audio (Pandora, Spotify, etc.) Podcasts Owned Music (CDs, Digital music ﬁles, etc.) TV Music Channels (e.g. Music Choice) SiriusXM AM/FM Radio

11. So, why start a podcast?

12. Data proves people listen to them more than any other audio content

13. Podcasts give you an opportunity to reach people that traditional text and visual content aren’t reaching.

14. Podcasts can work for almost every industry and subject

15. There’s no topic too niche

16. They’re easier to make than you think!

17. {" }"2"How to Start a Podcast Did I mention it’s easy?

18. What you’ll need: a Podcast Toolbox

19. In it: ! FEED ! GEAR ! SETUP ROOM

20. Find out what’s in HubSpot’s podcast toolbox here !  HOW WE STARTED !  TYPE OF FEED !  PRODUCTS WE USE !  OUR ROOM SETUP

21. o  Getting listed in iTunes podcast directory o  Audio ﬁle RSS o  Uploading FEED

22. o  Microphones o  Recording software o  Headphones GEAR

23. o  The perfect room o  Remote setup tools o  Quiet space SETUP Learn more about setting up

24. {" }"3"Measuring & Marketing a Podcast

25. Having a podcast doesn’t mean that people will actually discover your podcast, nor does it mean that your podcast will be a success. - David Gerhardt, The Growth Show

26. How can I market and measure my podcast?

27. Think about SEO

28. Have a website for your podcast

29. Track growth in downloads

30. Consider cross-promotion

31. Ready to get started?

32. Ready to grow your reach?

33. Yes! Now… what do I do?

34. Free eBook: How to create a Podcast for your business and grow your audience Written by HubSpot’s podcast creator himself, David Gerhardt of The Growth Show Start Reading!

35. THANK YOU

36. Happy podcasting!

An Introduction to Podcasting

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