The document provides guidance on modern marketing strategies in 3 steps: 1) Focus content marketing efforts on creating valuable, easy to understand, prominent and action-oriented blogs, videos, ebooks and other materials. 2) Leverage an integrated marketing system using content, websites, paid advertising, search engine optimization, social media and analytics to generate and nurture leads. 3) Organize marketing teams with digital native specialists focused on content creation, analytics, social media reach and partnerships to implement the modern marketing approach.