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Internet + Marketing For CEOs
4 Minutes
• “By the time there is a
     y
  case study in your
  specific industry, it’s
  going to be way too late
     i      b            l
  for you to catch up ”
                   up.”
        »Seth Godin
3 Minutes
• “Either write
  something worth
  reading about or do
  something worth
        hi        h
  writing about.”
          about ”
        »Ben Franklin
2 Minutes
• “If you have more money
  than brains, you should
  focus on outbound
  marketing. If you have
           g    y
  more brains than money,
  you should focus on
  inbound marketing.”
                    g
           »Guy Kawasaki
1 Minute
• “What gets us into
          g
  trouble is not what we
  don’t know. It’s what
  we k
     know f sure that
             for     h
  just ain’t so ”
             so.”
           »Mark Twain
Internet + Marketing For CEOs
Who Moved My Chustomers?
Step-By-Step New Marketing
CEO & The Team
CEO Economics
Outbound Marketing
Outbound Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Next 50 Years
A CEO's Guide to Internet Marketing
Step-by-Step
Step by Step Marketing
Step 1
•   Blog
       g
•   Podcast
•   Videos
•   Webinars
•   Presentations
•   eBooks
•   News Release
Step 2

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts
Step 3
Step 4
•V
•E
•P
•A
Step 4
• Valuable
• Easyy
• Prominent
• Action O e ted
   ct o Oriented
Step 5
New Marketing Team
•D
•A
•R
•C
• Digital Native
    g
• Analytical
       y
• Reach
• Content C eato
  Co te t Creator
Modern Marketing “System”
Blog   IM.com   Paid $$      SEO     Social          Grader




           HubSpot Landing Page
                 Leads
                   Scoring
                                         Un-Qualified
                                            Leads
                                   Nurturing
                 Qualified
                  Leads
                                       Did not buy


            Demos / Customers
Modern Marketing “Org”
                              Marketing


Get Found      Get Found
                              Convert       Partners      Evangelist
 Content         Apps

   R Burnes      D Zarrella     J Hopkins     P Caputa        K Knipp


                                E Mirman
   R Corliss      E Hebert                        C
                                              Ortenberg
                                                      g
                                  P Kaw
A CEO's Guide to Internet Marketing
A CEO's Guide to Internet Marketing
CEO’s Role
Understand
Do or Delegate
          g
Transparency
     p       y
Authenticity
 ut e t c ty
Let 1000 Flowers Bloom
Internet Economics
A CEO's Guide to Internet Marketing
A CEO's Guide to Internet Marketing
A CEO's Guide to Internet Marketing
Learn More
twitter.com/bhalligan

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