Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
And Tips From HubSpotters to Help You Avoid Them
Marketers use search in two ways, SEO and paid.
SEO and great content help raise your organic results.
Search ads put your message next to relevant
search queries. Combining SEO, search ads, and the
right strategy can be real...
That's right, Marcus. Search can have a huge impact:
93% of B2B buyers start with a Google search.
Sources: eMarketer, Sta...
But a lot of marketers fail at search ads.
We’ve isolated 7 common mistakes to help.
Let’s dive in!
HubSpot Tip: Take the time to learn basic AdWords features and
strategy before getting started.
Go ahead and click on these videos! We’ll wait for
you here until you finish.
Click to watch!
HubSpot Tip: Start with a great piece of content that you know
is working and build out your campaign from there. Here's a...
HubSpot Tip: Build a mobile optimized landing page for your offer.
Make sure to Use keywords that align with your ad copy.
HubSpot Tip: Build marketing personas to help define who you
want to target. Create a clear path of action with a compelli...
HubSpot Tip: Brainstorm a list of search queries and keywords.
Use AdWords keyword planner for help.
Click the Pic!
HubSpot Tip: Focus on what happens after a click on your ad.
Use this curve to guide your focus.
HubSpot Tip: Always test and optimize! Use conversions data
to do more of what works and less of what doesn’t.
To make it easy to create, measure, and optimize
search ads, we’ve built them right into HubSpot.
Click the image
To get a...
Thanks!
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Next
Download to read offline and view in fullscreen.

104

Share

Download to read offline

7 Common Search Advertising Mistakes (And How-to Prevent Them)

Download to read offline

Good news - we’ve made the mistakes so you don’t have to. Learn what not to do in your search advertising.

Related Books

Free with a 30 day trial from Scribd

See all

7 Common Search Advertising Mistakes (And How-to Prevent Them)

  1. And Tips From HubSpotters to Help You Avoid Them
  2. Marketers use search in two ways, SEO and paid. SEO and great content help raise your organic results.
  3. Search ads put your message next to relevant search queries. Combining SEO, search ads, and the right strategy can be really powerful!
  4. That's right, Marcus. Search can have a huge impact: 93% of B2B buyers start with a Google search. Sources: eMarketer, Statista, eCoast
  5. But a lot of marketers fail at search ads. We’ve isolated 7 common mistakes to help. Let’s dive in!
  6. HubSpot Tip: Take the time to learn basic AdWords features and strategy before getting started.
  7. Go ahead and click on these videos! We’ll wait for you here until you finish. Click to watch!
  8. HubSpot Tip: Start with a great piece of content that you know is working and build out your campaign from there. Here's a recent example from HubSpot: Click to get this offer!
  9. HubSpot Tip: Build a mobile optimized landing page for your offer. Make sure to Use keywords that align with your ad copy.
  10. HubSpot Tip: Build marketing personas to help define who you want to target. Create a clear path of action with a compelling CTA. Example of HubSpot’s Buyer Personal
  11. HubSpot Tip: Brainstorm a list of search queries and keywords. Use AdWords keyword planner for help. Click the Pic!
  12. HubSpot Tip: Focus on what happens after a click on your ad. Use this curve to guide your focus.
  13. HubSpot Tip: Always test and optimize! Use conversions data to do more of what works and less of what doesn’t.
  14. To make it easy to create, measure, and optimize search ads, we’ve built them right into HubSpot. Click the image To get a demo.
  15. Thanks!
  • vijay__tiwari

    Feb. 16, 2018
  • SamanthaChandler3

    Sep. 11, 2017
  • JadaBroussard1

    Jun. 30, 2017
  • charlesrose21

    Jun. 21, 2016
  • ChrisHigbee1

    Jun. 12, 2016
  • GlenFigueroa

    Jun. 12, 2016
  • ClemensMller1

    May. 21, 2016
  • douglaspatterson10

    May. 18, 2016
  • CarynWagner

    May. 11, 2016
  • andrewlam032

    May. 11, 2016
  • marcusstojcevich

    May. 9, 2016
  • matthewselby7

    May. 5, 2016
  • fredpriese

    May. 5, 2016
  • EthanBond141

    May. 3, 2016
  • anthonymandra

    May. 2, 2016
  • fernandojauretche

    May. 1, 2016
  • jmike811

    Apr. 19, 2016
  • jgcallahan

    Mar. 18, 2016
  • DenisAntonije

    Feb. 24, 2016
  • RusselRhippert1

    Feb. 24, 2016

Good news - we’ve made the mistakes so you don’t have to. Learn what not to do in your search advertising.

Views

Total views

82,715

On Slideshare

0

From embeds

0

Number of embeds

10,580

Actions

Downloads

159

Shares

0

Comments

0

Likes

104

×