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5 Quick Ways to Amplify Your
Giving Tuesday Campaign
Presented by:
Taylor Corrado and Adam Weinger

#GivingTuesday
1 
2 
3 
4 

Introductions
What is Giving Tuesday?
5 Ways to Amplify Your Campaign
Giving Tuesday Marketing Kit

#GivingTuesday
About the Presenters

Adam Weinger
Double the Donation

Taylor Corrado
Nonprofit Marketing Manager
HubSpot
#GivingTuesday
What is Giving Tuesday?

#GivingTuesday
"It’s not just about the 92nd Street Y as one organization,
but really about a community of organizations all over the
country coming together to really crowdsource and
brainstorm whether we could create a movement called
Giving Tuesday.”

#GivingTuesday
History of Giving Tuesday
•  Started by 92ndst Y & The UN Foundation
•  November 27th, 2012
•  2,700+ partners
•  Over $10M given in one day
•  Driven by social media: #GivingTuesday

#GivingTuesday
Mark Your Calendars:
Tuesday,
December 3rd 2013
#GivingTuesday
2

5 Ways to Amplify Your
Giving Tuesday Campaign

#GivingTuesday
#GivingTuesday

1) Motivate Your Staff to Get Involved
Host a kick-off party/event at
your office on Giving Tuesday

#GivingTuesday
2) Use Programs
Your Already Have

#GivingTuesday
Influencer network and outreach
Consumer website
Employee programs
#GivingTuesday
3) Dedicate Your
Social Media
Channels

#GivingTuesday
Facebook: Update your cover photo

Post inspiring quote images

#GivingTuesday
Twitter: Tweet with the hashtag #GivingTuesday
Sample Tweets:
•  Perfect antidote to overspending this holiday season? #GivingTuesday
coming Dec 3! www.Givingtuesday.org @givingtues
•  Ever thought u should "give back" a little more? What are u waiting for?
#GivingTuesday www.GivingTuesday.org @givingtues
•  Take advantage of those post-Thanksgiving deals. But spare some cash
this year. #GivingTuesday is Dec 3 @givingtues
•  Dreading post-Thanksgiving shopping? We have a better idea:
#GivingTuesday. How will u get involved? www.givingtuesday.org
#GivingTuesday
4) Focus on Matching
Gifts

#GivingTuesday
Partner with a
Company or
Major Donors

Promote
Employee
Matching Gifts

#GivingTuesday
Partner with a Company or Major Donor

#GivingTuesday
Ideal Match Ratio?

2:1

1:1
3:1

#GivingTuesday
DID YOU

?
KNOW
65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of nonprofits.
Source: Double the Donation (http://doublethedonation.com)

#GivingTuesday
Raise Awareness Among Your Donors
Send Emails

Use Social Media

#GivingTuesday
Evaluate Your Current Marketing
Metric

Suggested Location

Online Methods

Currently Include Matching Gifts?
(Yes / No)

Ways to give page

(Yes / No)

Donation screen

(Yes / No)

Confirmation screen

(Yes / No)

Social Media

(Yes / No)

Emails

(Yes / No)

Newsletters

(Yes / No)

Acknowledgement letters

Offline Methods

Website navigation

(Yes / No)

Incorporate matching gifts into as many places as possible
Donation forms
(Yes / No)
#GivingTuesday
5) Develop long-term
relationships with
Giving Tuesday
supporters

#GivingTuesday
#GivingTuesday

Share Your Success

Include the number of social shares, amount raised from individuals,
amount matched, and other key figures.
Say Thanks!

#GivingTuesday
Use Double the Donation’s tools for free from 11/15/13 – 12/15/13

Provide donors with company specific forms, guidelines, and instructions.
For complete details visit http://doublethedonation.com/giving-tuesday
#GivingTuesday
QUESTIONS?

#GivingTuesday
Download our Giving Tuesday
Marketing Kit For Your Campaign

http://offers.hubspot.com/giving-tuesday-marketing-kit

#GivingTuesday
Contact us with any questions:
Taylor Corrado
HubSpot

tcorrado@hubspot.com
@TaylorLCorrado

Adam Weinger

Double the Donation
adam@doublethedonation.com
@2xdonations
#GivingTuesday
Happy
Giving Tuesday!
#GivingTuesday

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5 Ways To Amplify Your Giving Tuesday Campaign

  • 1. 5 Quick Ways to Amplify Your Giving Tuesday Campaign Presented by: Taylor Corrado and Adam Weinger #GivingTuesday
  • 2. 1  2  3  4  Introductions What is Giving Tuesday? 5 Ways to Amplify Your Campaign Giving Tuesday Marketing Kit #GivingTuesday
  • 3. About the Presenters Adam Weinger Double the Donation Taylor Corrado Nonprofit Marketing Manager HubSpot #GivingTuesday
  • 4. What is Giving Tuesday? #GivingTuesday
  • 5. "It’s not just about the 92nd Street Y as one organization, but really about a community of organizations all over the country coming together to really crowdsource and brainstorm whether we could create a movement called Giving Tuesday.” #GivingTuesday
  • 6. History of Giving Tuesday •  Started by 92ndst Y & The UN Foundation •  November 27th, 2012 •  2,700+ partners •  Over $10M given in one day •  Driven by social media: #GivingTuesday #GivingTuesday
  • 7. Mark Your Calendars: Tuesday, December 3rd 2013 #GivingTuesday
  • 8. 2 5 Ways to Amplify Your Giving Tuesday Campaign #GivingTuesday
  • 9. #GivingTuesday 1) Motivate Your Staff to Get Involved
  • 10. Host a kick-off party/event at your office on Giving Tuesday #GivingTuesday
  • 11. 2) Use Programs Your Already Have #GivingTuesday
  • 12. Influencer network and outreach Consumer website Employee programs #GivingTuesday
  • 13. 3) Dedicate Your Social Media Channels #GivingTuesday
  • 14. Facebook: Update your cover photo Post inspiring quote images #GivingTuesday
  • 15. Twitter: Tweet with the hashtag #GivingTuesday Sample Tweets: •  Perfect antidote to overspending this holiday season? #GivingTuesday coming Dec 3! www.Givingtuesday.org @givingtues •  Ever thought u should "give back" a little more? What are u waiting for? #GivingTuesday www.GivingTuesday.org @givingtues •  Take advantage of those post-Thanksgiving deals. But spare some cash this year. #GivingTuesday is Dec 3 @givingtues •  Dreading post-Thanksgiving shopping? We have a better idea: #GivingTuesday. How will u get involved? www.givingtuesday.org #GivingTuesday
  • 16. 4) Focus on Matching Gifts #GivingTuesday
  • 17. Partner with a Company or Major Donors Promote Employee Matching Gifts #GivingTuesday
  • 18. Partner with a Company or Major Donor #GivingTuesday
  • 20. DID YOU ? KNOW 65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits. Source: Double the Donation (http://doublethedonation.com) #GivingTuesday
  • 21. Raise Awareness Among Your Donors Send Emails Use Social Media #GivingTuesday
  • 22. Evaluate Your Current Marketing Metric Suggested Location Online Methods Currently Include Matching Gifts? (Yes / No) Ways to give page (Yes / No) Donation screen (Yes / No) Confirmation screen (Yes / No) Social Media (Yes / No) Emails (Yes / No) Newsletters (Yes / No) Acknowledgement letters Offline Methods Website navigation (Yes / No) Incorporate matching gifts into as many places as possible Donation forms (Yes / No) #GivingTuesday
  • 23. 5) Develop long-term relationships with Giving Tuesday supporters #GivingTuesday
  • 24. #GivingTuesday Share Your Success Include the number of social shares, amount raised from individuals, amount matched, and other key figures.
  • 26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13 Provide donors with company specific forms, guidelines, and instructions. For complete details visit http://doublethedonation.com/giving-tuesday #GivingTuesday
  • 28. Download our Giving Tuesday Marketing Kit For Your Campaign http://offers.hubspot.com/giving-tuesday-marketing-kit #GivingTuesday
  • 29. Contact us with any questions: Taylor Corrado HubSpot tcorrado@hubspot.com @TaylorLCorrado Adam Weinger Double the Donation adam@doublethedonation.com @2xdonations #GivingTuesday