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"It’s not just about the
92nd Street Y as one organization, but really about a community of organizations all over the country coming together to really crowdsource and brainstorm whether we could create a movement called Giving Tuesday.” #GivingTuesday
History of Giving Tuesday •
Started by 92ndst Y & The UN Foundation • November 27th, 2012 • 2,700+ partners • Over $10M given in one day • Driven by social media: #GivingTuesday #GivingTuesday
Twitter: Tweet with the hashtag
#GivingTuesday Sample Tweets: • Perfect antidote to overspending this holiday season? #GivingTuesday coming Dec 3! www.Givingtuesday.org @givingtues • Ever thought u should "give back" a little more? What are u waiting for? #GivingTuesday www.GivingTuesday.org @givingtues • Take advantage of those post-Thanksgiving deals. But spare some cash this year. #GivingTuesday is Dec 3 @givingtues • Dreading post-Thanksgiving shopping? We have a better idea: #GivingTuesday. How will u get involved? www.givingtuesday.org #GivingTuesday
DID YOU ? KNOW 65%
of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonproﬁts. Source: Double the Donation (http://doublethedonation.com) #GivingTuesday
Evaluate Your Current Marketing Metric
Suggested Location Online Methods Currently Include Matching Gifts? (Yes / No) Ways to give page (Yes / No) Donation screen (Yes / No) Conﬁrmation screen (Yes / No) Social Media (Yes / No) Emails (Yes / No) Newsletters (Yes / No) Acknowledgement letters Oﬄine Methods Website navigation (Yes / No) Incorporate matching gifts into as many places as possible Donation forms (Yes / No) #GivingTuesday
Use Double the Donation’s tools
for free from 11/15/13 – 12/15/13 Provide donors with company speciﬁc forms, guidelines, and instructions. For complete details visit http://doublethedonation.com/giving-tuesday #GivingTuesday