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5 Steps of Social Media Lead Generation

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5 Steps of Social Media Lead Generation

  1. 1. Social MediaKipp Bodnar Lead Generation@KippBodnar
  2. 2. I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
  3. 3. I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
  4. 4. #SMLeads
  5. 5. I’m a dork.
  6. 6. We’ve got aa Problem.
  7. 7. 73% of CEOs don’t believe marketersdrive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  8. 8. Marketing isn’tArts and Crafts.
  9. 9. We’re creative.
  10. 10. An opportunity,not a problem.
  11. 11. Your opportunity,to shine.
  12. 12. Leads fixthe problem.
  13. 13. What is aLead?
  14. 14. LEADS AREA PROXYFOR SALES.
  15. 15. Social Mediais the buzz word.
  16. 16. What is aSocial Media?
  17. 17. Social Mediaisn’t huggingcustomers.
  18. 18. Social Mediathat doesn’tdrive revenuedoesn’t last.
  19. 19. How Social Media Leads Happen1Tweet Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
  20. 20. InformationTransactions
  21. 21. 5 STEPS TOSOCIAL MEDIALEADGENERATION:
  22. 22. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  23. 23. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  24. 24. BuildSocial MediaReach.
  25. 25. Follow. Friend.Connect.
  26. 26. Share lots oflinks.
  27. 27. BITLY, 9/2011The self life of a social media link is 3 hours.
  28. 28. AutomaticSharing
  29. 29. Set upsharing.
  30. 30. Leverage existingcontacts.
  31. 31. Use email forreach building.
  32. 32. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  33. 33. Framework: Content Discovery for Lead Generation Regular Dedicated Content Monitoring 1 2 3 4 Consistent Prioritized Sharing Engagement
  34. 34. 1 Regular Content
  35. 35. ContentCalendar.
  36. 36. 2 Consistent Sharing
  37. 37. Build socialthank you pages.
  38. 38. 3 Dedicated Monitoring
  39. 39. 15 Minutesa Day.
  40. 40. 1 5 Minutes Twitter/Facebook 2 5 LinkedIn Answers/Groups3 5 Minutes Google Alerts
  41. 41. 4 Prioritized Engagement
  42. 42. Twitter.com/Search
  43. 43. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  44. 44. Marketing ismath.
  45. 45. What is aCall-to-Action?
  46. 46. Place CTAsEverywhere.
  47. 47. Google.com/DFP
  48. 48. Testing CTAs aid testing.
  49. 49. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  50. 50. Failure sucks.
  51. 51. Improveand Iterate
  52. 52. Framework: Social Media Lead Generation Testing Set action items following 4 the experiment. Conduct an experiment 3 retrospective. Set methodology for gathering data for 2 success criteria. 1 Set a clear qualitative objective.
  53. 53. What can youstop doing ?
  54. 54. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  55. 55. Traffic andConversionRates
  56. 56. Source: Science of Lead Generation
  57. 57. Visit-to-Lead
  58. 58. BenchmarksApp
  59. 59. Conductradical tests.
  60. 60. IncreaseContentVolume.
  61. 61. 1 Get The Basics Right 2 Maximize Content Discovery3 Create Conversion Ubiquity 4 Test and Fail Fast5 Optimize for Maximum Leads
  62. 62. Mastered theMystery.
  63. 63. Prove theCEO Wrong.
  64. 64. You’re theStar.
  65. 65. GET A DEMOOF HUBSPOT:HubSpot.com/Demo
  66. 66. THANK YOU.
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