SlideShare ist ein Scribd-Unternehmen logo
1 von 18
5 Marketing Books

You Should Have Already Read
There are countless
fantastic marketing
books out there
that we all would love
to read …
… but for whatever
reason, we just don’t
have the time.
That’s why we created
Here’s a sampling of
quotes from those 5
books we think every
marketer should
read ...
“Increasingly, there are only two kinds of
companies: brave and dead.”
– Seth Godin
“It’s no longer ‘Run an ad on Tuesday, watch
sales go up on Wednesday.’
Advertisers don’t have the power to
interrupt enough consumers to make
[advertising] pay the way it used to.”
– Seth Godin
“Fixed screens will simply be places that we
toss our cloud-based content, marketing,
and advertising for convenience when we’re
sitting on a couch. [Smartphones and other
mobile devices] will be the source of our
ever-growing connectivity...”
– Mitch Joel
“Stop looking at your business as physical,
Web, and Mobile.
It’s about consumers, and the only thing
that matters to consumers is the one
screen that is in front of them.”
– Mitch Joel
“Our best evidence of what people truly feel
and believe comes less from their words
than from their deeds.”
– Robert B. Cialdini
“[Like animals], we too have our
preprogrammed tapes; and, although they
usually work out to our advantage, the
trigger features can be used to dupe us into
playing them at the wrong times.”
– Robert B. Cialdini
“Naturally sticky ideas are full of concrete
images -- ice-filled bathtubs, apples with
razors -- because our brains are wired to
remember concrete data.”
– Chip Heath & Dan Heath
“When we’re trying to build a case for
something, most of us instinctively grasp
for hard numbers. But in many cases this is
exactly the wrong approach.”
– Chip Heath & Dan Heath
“In order to create one contagious
movement, you often have to create many
small movements first.”
– Malcolm Gladwell
“If we want groups to serve as incubators
for contagious messages, then we have to
keep groups below the 150 [member]
Tipping Point.”
– Malcolm Gladwell
Click to Download

Get your copy of
Created by
@shannopop
What is

?

All-in-one inbound marketing software.
Get a Free Marketing Assessment
Get a Demo

Video Overview

Weitere ähnliche Inhalte

Andere mochten auch

Daily Newsletter: 12th January, 2011
Daily Newsletter: 12th January, 2011Daily Newsletter: 12th January, 2011
Daily Newsletter: 12th January, 2011Fullerton Securities
 
Basic guitar anatomy
Basic guitar anatomyBasic guitar anatomy
Basic guitar anatomytyrannis14
 
Joel Oleson: SharePoint 2010 Upgrade Drill Down
Joel Oleson: SharePoint 2010 Upgrade Drill DownJoel Oleson: SharePoint 2010 Upgrade Drill Down
Joel Oleson: SharePoint 2010 Upgrade Drill DownSharePoint Saturday NY
 
SharePoint Authentication and Authorization presented by Liam Cleary
SharePoint Authentication and Authorization presented by Liam ClearySharePoint Authentication and Authorization presented by Liam Cleary
SharePoint Authentication and Authorization presented by Liam ClearyEuropean SharePoint Conference
 
ELECTRONICS - ESSENTIALS OF THE HOUSE
ELECTRONICS - ESSENTIALS OF THE HOUSEELECTRONICS - ESSENTIALS OF THE HOUSE
ELECTRONICS - ESSENTIALS OF THE HOUSEVouchers R US
 
Mindfulness - What. How
Mindfulness - What. HowMindfulness - What. How
Mindfulness - What. HowOH TEIK BIN
 
SharePoint Branding Guidance @ SharePoint Saturday Redmond
SharePoint Branding Guidance @ SharePoint Saturday RedmondSharePoint Branding Guidance @ SharePoint Saturday Redmond
SharePoint Branding Guidance @ SharePoint Saturday RedmondKanwal Khipple
 
How Unbreakable Is Batman's Armor?
How Unbreakable Is Batman's Armor?How Unbreakable Is Batman's Armor?
How Unbreakable Is Batman's Armor?Mashable
 
Notice flexible retractable retraflex
Notice flexible retractable retraflexNotice flexible retractable retraflex
Notice flexible retractable retraflexHomexity
 
HAPPYWEEK 197 - 2016.12.05. happyweek 197
HAPPYWEEK 197 - 2016.12.05. happyweek 197HAPPYWEEK 197 - 2016.12.05. happyweek 197
HAPPYWEEK 197 - 2016.12.05. happyweek 197Jiří Černák
 
Presentación de socializacion aamtic
Presentación de socializacion aamticPresentación de socializacion aamtic
Presentación de socializacion aamticPolo Apolo
 
Universidad nacional chimborazo
Universidad nacional chimborazoUniversidad nacional chimborazo
Universidad nacional chimborazoFernando Cáceres
 

Andere mochten auch (16)

Daily Newsletter: 12th January, 2011
Daily Newsletter: 12th January, 2011Daily Newsletter: 12th January, 2011
Daily Newsletter: 12th January, 2011
 
Vilifiti
VilifitiVilifiti
Vilifiti
 
Basic guitar anatomy
Basic guitar anatomyBasic guitar anatomy
Basic guitar anatomy
 
Joel Oleson: SharePoint 2010 Upgrade Drill Down
Joel Oleson: SharePoint 2010 Upgrade Drill DownJoel Oleson: SharePoint 2010 Upgrade Drill Down
Joel Oleson: SharePoint 2010 Upgrade Drill Down
 
SharePoint Authentication and Authorization presented by Liam Cleary
SharePoint Authentication and Authorization presented by Liam ClearySharePoint Authentication and Authorization presented by Liam Cleary
SharePoint Authentication and Authorization presented by Liam Cleary
 
ELECTRONICS - ESSENTIALS OF THE HOUSE
ELECTRONICS - ESSENTIALS OF THE HOUSEELECTRONICS - ESSENTIALS OF THE HOUSE
ELECTRONICS - ESSENTIALS OF THE HOUSE
 
Mindfulness - What. How
Mindfulness - What. HowMindfulness - What. How
Mindfulness - What. How
 
SharePoint Branding Guidance @ SharePoint Saturday Redmond
SharePoint Branding Guidance @ SharePoint Saturday RedmondSharePoint Branding Guidance @ SharePoint Saturday Redmond
SharePoint Branding Guidance @ SharePoint Saturday Redmond
 
How Unbreakable Is Batman's Armor?
How Unbreakable Is Batman's Armor?How Unbreakable Is Batman's Armor?
How Unbreakable Is Batman's Armor?
 
Notice flexible retractable retraflex
Notice flexible retractable retraflexNotice flexible retractable retraflex
Notice flexible retractable retraflex
 
Derecho informatico
Derecho informaticoDerecho informatico
Derecho informatico
 
HAPPYWEEK 197 - 2016.12.05. happyweek 197
HAPPYWEEK 197 - 2016.12.05. happyweek 197HAPPYWEEK 197 - 2016.12.05. happyweek 197
HAPPYWEEK 197 - 2016.12.05. happyweek 197
 
Presentación de socializacion aamtic
Presentación de socializacion aamticPresentación de socializacion aamtic
Presentación de socializacion aamtic
 
Word debate
Word debateWord debate
Word debate
 
Expresion oral
Expresion oralExpresion oral
Expresion oral
 
Universidad nacional chimborazo
Universidad nacional chimborazoUniversidad nacional chimborazo
Universidad nacional chimborazo
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Kürzlich hochgeladen

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 

Kürzlich hochgeladen (20)

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 

Quotes From 5 Marketing Books You Should Have Already Read

  • 1. 5 Marketing Books You Should Have Already Read
  • 2. There are countless fantastic marketing books out there that we all would love to read …
  • 3. … but for whatever reason, we just don’t have the time.
  • 4. That’s why we created
  • 5. Here’s a sampling of quotes from those 5 books we think every marketer should read ...
  • 6. “Increasingly, there are only two kinds of companies: brave and dead.” – Seth Godin
  • 7. “It’s no longer ‘Run an ad on Tuesday, watch sales go up on Wednesday.’ Advertisers don’t have the power to interrupt enough consumers to make [advertising] pay the way it used to.” – Seth Godin
  • 8. “Fixed screens will simply be places that we toss our cloud-based content, marketing, and advertising for convenience when we’re sitting on a couch. [Smartphones and other mobile devices] will be the source of our ever-growing connectivity...” – Mitch Joel
  • 9. “Stop looking at your business as physical, Web, and Mobile. It’s about consumers, and the only thing that matters to consumers is the one screen that is in front of them.” – Mitch Joel
  • 10. “Our best evidence of what people truly feel and believe comes less from their words than from their deeds.” – Robert B. Cialdini
  • 11. “[Like animals], we too have our preprogrammed tapes; and, although they usually work out to our advantage, the trigger features can be used to dupe us into playing them at the wrong times.” – Robert B. Cialdini
  • 12. “Naturally sticky ideas are full of concrete images -- ice-filled bathtubs, apples with razors -- because our brains are wired to remember concrete data.” – Chip Heath & Dan Heath
  • 13. “When we’re trying to build a case for something, most of us instinctively grasp for hard numbers. But in many cases this is exactly the wrong approach.” – Chip Heath & Dan Heath
  • 14. “In order to create one contagious movement, you often have to create many small movements first.” – Malcolm Gladwell
  • 15. “If we want groups to serve as incubators for contagious messages, then we have to keep groups below the 150 [member] Tipping Point.” – Malcolm Gladwell
  • 16. Click to Download Get your copy of
  • 18. What is ? All-in-one inbound marketing software. Get a Free Marketing Assessment Get a Demo Video Overview