Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!). If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0

1. Pieces of SEO Advice You
Should Definitely Ignore5

2. 1. Links don’t matter anymore.

3. Links DO matter.

4. Links DO matter. Need proof?

6. 2. Just create ‘great content’ and you’ll be fine.

7. Great content isn’t enough.

8. Great content isn’t enough. Seriously.

9. Spend 20% of your time creating great
content and 80% of your time
distributing that content to reach as
broad an audience as possible..
80/20
R u l e
The

10. 3. Ensure you have X% of keyword density in your
content

11. Stuffing your articles with keywords will
NOT get you to #1.

12. Stuffing your articles with keywords will
NOT get you to #1. Not even close.

13. Research the Google Panda update for more
info on why you shouldn’t.

14. 4. Make sure you have your keyword(s) in the meta
keywords tag.

15. Why not?

16. Why not? Google told us not
to, that’s why.

17. Can’t get much clearer than this, hey?

18. 5. Choose the keywords to optimise for based
on how much search volume they have.

19. Don’t just look at volume.

20. Don’t just look at volume.
Think about the relevance of a
keyword and the intent of the
searcher.

21. Need more SEO advice?
Tune into Marketing Grader
Live…

22. SAVE MY SEAT