2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.

1. Launch Recap
#NewHubSpot

2. What does inbound mean?

3. INTERRUPTIVE
IMPERSONAL
INSENSITIVE
Valuable
Respectful
Lovable
INBOUND

5. direct mail junk mailvs.

8. THE NOT-SO-GOOD NEWS
We expected them all to
use the product in English.

9. The HubSpot Platform now
supports five new languages.
Japanese, French, German,
Portuguese and Spanish.

10. I’ve picked SIX new
things to share with you.

11. 6!

12. The problem with most
content management
systems:
too much focus on
MANAGEMENT
not enough on
MARKETING

13. Optimize Your Content
For Search & Conversions.

14. The Problem With Most Content Editors:
WYSIWYG
(What You See Is
What You Get)
:-)

15. WYSISWYG
(What You See Is Sometimes
What You Get)
:-(
The Problem With Most Content Editors:

16. What You See!
Is What It Is

17. What You See!
Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)

19. $

20. We want to make the Internet safer so
we’re calling for “HTTPS Everywhere.”
(Oh, and we’re starting to use SSL as a ranking signal)

21. How to enable
SSL support in the
HubSpot Website
Platform

23. HubSpot Website
$100/month or $300/month add-on!
Not just content management,
content marketing.

24. 5!

25. Too many ads are
irritating and inane.

26. Is there such a thing as
inbound-y ads?

27. Two Types Of Inbound-y Ads
Satisfy
expressed
need

28. Amplify
engaging
content
Two Types Of Inbound-y Ads
Satisfy
expressed
need

29. (Content Marketing Institute)
80% of B2B marketers
use at least one paid
channel.

30. (A stat we made up but feel pretty good about)
Of them are not confident
about the ROI.99%

31. Managing paid
channels can be
complicated.

33. The HubSpot Ads Add-On

34. Create ads.
Calculate returns.

35. Creating an Ad

36. Source: Content Marketing Institute
Measuring ROI

37. HubSpot Ads
$100/month add-on!
Put your money
where your metrics are.

38. 4!

39. How do you separate a good lead from a bad lead?

40. Humans are really good at seeing patterns.

41. Humans are really good at seeing patterns.
Especially ones that don’t exist.

46. Why not leave the
hard-core computing
to the computers?

47. Predictive Lead Scoring

48. Automagically create
a custom lead scoring
formula based on data.
(it’s science!)

49. A Transparent Formula

50. Predictive Lead Scoring
Included in HubSpot Enterprise!
Stop Guessing. Start Knowing.

51. 3!

52. Step 1: Log into marketing tools. Step 2: Log into CRM.
Step 3: Open many tabs. Step 4: Curse. Step 5: Export
and import some data. Step 6: Make sacrificial offering
to Excel. Step 7: Cancel dinner plans.

53. Marketers should spend less time
reporting the numbers
and more time
making the numbers.

54. The HubSpot Reporting Add-On

55. Choose from 20+
commonly used
reports

56. Fine.
But what if I want to make
my own custom report?

57. You can easily build a
report from scratch.

58. Then add visualization.

59. Drag & drop
reports to build a
custom dashboard

60. Reporting Add-On
$200/month!
Spend Less Time Reporting.
More Time Growing.

61. Not just content
management,
content
marketing.
Put your
money where
your metrics
are.
Stop guessing,
start knowing
Spend less time
reporting. More
time growing.
HubSpot Website HubSpot Ads
Predictive Lead
Scoring
HubSpot
Reporting

62. 2!

63. SALES.

64. TODAY’S SELLING is about a partnership,
not a power struggle.

66. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

67. The Problem with Prospecting…

68. PROSPECTS

69. 19 MILLION+
COMPANIES
PROSPECTS

70. PROSPECTS

71. 619
TARGETED
PROSPECTS
PROSPECTS

72. PROSPECTS

73. PROSPECTS

74. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

75. The Problem with Research…
Photo: Wikipedia

76. INSIGHTS

77. INSIGHTS

78. INSIGHTS

79. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

80. The Problem with Connecting…
Photo: Seattle Municipal Archives on Flickr

81. CONNECTIONS

82. CONNECTIONS

83. CONNECTIONS

84. CONNECTIONS

85. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

86. The Problem with
Following Up…

87. SEQUENCES

88. SEQUENCES

89. SEQUENCES

90. SEQUENCES

91. Kristen Wyatt
Opened Your Email
“Saw This, Thought of quantify.ly”

92. Kristen Wyatt
Is viewing “Pricing Page”

93. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

94. The Problem with Meetings…

95. MEETINGS

96. MEETINGS

97. PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT

98. +

99. Ads Blogging Website Pages Social SEO
Calls-to-action Landing Pages Email 2.0 Scoring
Sidekick Analytics CRM
REPORTING

100. 1!

101. CONNECT
Gives your company a unified
view of the customer.

103. Included in both our
marketing and sales
products.
CONNECT

105. hubspot.com/new