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20 Super Actionable
Social Media TipsFind Your Way to Social Media Success
Use Google Alerts as a great source of
daily content for curation.”
Ed Marsh
Founder, Consilium Global Business Advisors, LLC
@edbmarsh
Become a reader.
To start sharing good,
readable, share-worthy
content, you need to
start reading.”
Jamie Cartwright
Marketing Manager,
Weidert Group
@cart_writing
Andrew Osegi
Social Media Manager, Kuno Creative
@AEOsegi
Test. Test. Test. Your success is
susceptible to change every
month, every week and every day.”
Download the Benchmarks Report Now
Looking for a way to measure
your success?
Build a steady pipeline of blog articles, slide decks,
ebooks and infographics to share on social media.
Spend 90% of you time on content creation, and only
the last 10% of your time on social media itself.”
Chris Strom
Principal, ClearPivot
@cgstrom
Marc Herschberger
Inbound Strategist, Revenue River Marketing
@marcherschberge
Pick and choose wisely when it comes to
newsjacking. It is time-consuming to continually
ride the waves of trending topics on social media.”
Alisa Meredith
Consultant, OverGo Studio
@alisammeredith
Embrace Pinterest! Use it to
inspire and inform. Make
sure your content is
optimized for Pinterest by
using gorgeous visuals and
optimized alternative text.”
Andrew DuPrat
Web Specialist, New Breed
@Andrew_DuPrat
Write and post content for YOUR personal
audience! Always think about different ways you
can delight them.”
Kathleen Booth
Owner & CEO, Quintain Marketing
@Quintain
Don’t forget to build relationships with social media
influencers. These are industry experts or local
influencers if you’re trying to reach a specific
geographic area.”
Matthew Bivens
Marketing Director, 98toGo
@mattbivens
Resist the temptation to
jump into every social media
platform. Select the networks
that are most important to
your customers.”
George Thomas
Inbound Marketing Brand Strategist, The Sales Lion
@georgebthomas
Social media is not only about
the measurement of social
metrics. It’s also about asking
yourself how you can help
someone, make their day
better, or simply make them
smile. You’ll win more
business than if you only
focus on like, shares and
retweets.”
Jeremy Epstein
VP Marketing, Sprinklr
@jer979
Know who your audience is, what makes them tick,
what their relationship is with your company and
what you’ve spoken about with them previously.”
Download the Guide Now
Want to get to
know your
audience
better?
Streamline
your social
listening!
20 Super Actionable Social Media Tips
Tom Burgess
Inbound Marketing Coordinator, Revenue River
Marketing
@Tomburgess88
Keep it light! And by light, I mean …
light. Don’t be so rigid or straight
when publishing on social because,
for Twitter’s sake, you only have
140 characters.”
Carrie Dagenhard
Brand Journalist, Kuno Creative
@ohjustcarrie
All business and no play makes
for a dull feed. Sprinkle a little
pizzazz and humor into your
tweets. Be human.”
Mike Del Cuore
Digital Marketing Strategist, Revenue River
@mikedelcuore
Use your buyer personas as a tool to
craft your social media messages to
ensure the right content is targeted at
the right people at the right time.”
Download the Guide Now
Need to grow your target
audience?
Start here:
Nicole Rende
Senior Search Analyst, Revenue River Marketing
@nicolecrende
Create SEO-friendly social media
profiles. Make sure all profiles are
extremely descriptive in the
‘About’ sections. Describe your
business, but don’t stuff
keywords.”
Matt Lee
Director of Marketing, Adhere Creative
@matt_lee
Consider a Google Virtual Tour.
Google is always looking to validate
businesses at physical locations. A
Google-trusted photographer will
come to your office and verify your
listing.”
Michael Reynolds
President / CEO, SpinWeb
@michaelreynolds
Every organization could take
advantage of Custom Audiences on
Twitter and Facebook to target people
who previously visited your website.”
Peg Fitzpatrick
Social Media Strategist and Author
@PegFitzpatrick
There’s no ‘best time to tweet.’
Everyone has different
followers with separate
demographics. Therefore, don’t
tweet on Monday at 1pm
because you once saw that
suggestion on an infographic.”
Eric Pratt
Managing Partner, Revenue River
@eric_pratt
The word “auto” should never
be mentioned with social
media. It’s about sharing,
engaging, and community,
not automated messaging.”
Created by
Lauren
Pedigo
@laurencpedigo
Inbound Marketing Specialist
HubSpot
Thanks for Reading!

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20 Super Actionable Social Media Tips

  • 1. 20 Super Actionable Social Media TipsFind Your Way to Social Media Success
  • 2. Use Google Alerts as a great source of daily content for curation.” Ed Marsh Founder, Consilium Global Business Advisors, LLC @edbmarsh
  • 3. Become a reader. To start sharing good, readable, share-worthy content, you need to start reading.” Jamie Cartwright Marketing Manager, Weidert Group @cart_writing
  • 4. Andrew Osegi Social Media Manager, Kuno Creative @AEOsegi Test. Test. Test. Your success is susceptible to change every month, every week and every day.”
  • 5. Download the Benchmarks Report Now Looking for a way to measure your success?
  • 6. Build a steady pipeline of blog articles, slide decks, ebooks and infographics to share on social media. Spend 90% of you time on content creation, and only the last 10% of your time on social media itself.” Chris Strom Principal, ClearPivot @cgstrom
  • 7. Marc Herschberger Inbound Strategist, Revenue River Marketing @marcherschberge Pick and choose wisely when it comes to newsjacking. It is time-consuming to continually ride the waves of trending topics on social media.”
  • 8. Alisa Meredith Consultant, OverGo Studio @alisammeredith Embrace Pinterest! Use it to inspire and inform. Make sure your content is optimized for Pinterest by using gorgeous visuals and optimized alternative text.”
  • 9. Andrew DuPrat Web Specialist, New Breed @Andrew_DuPrat Write and post content for YOUR personal audience! Always think about different ways you can delight them.”
  • 10. Kathleen Booth Owner & CEO, Quintain Marketing @Quintain Don’t forget to build relationships with social media influencers. These are industry experts or local influencers if you’re trying to reach a specific geographic area.”
  • 11. Matthew Bivens Marketing Director, 98toGo @mattbivens Resist the temptation to jump into every social media platform. Select the networks that are most important to your customers.”
  • 12. George Thomas Inbound Marketing Brand Strategist, The Sales Lion @georgebthomas Social media is not only about the measurement of social metrics. It’s also about asking yourself how you can help someone, make their day better, or simply make them smile. You’ll win more business than if you only focus on like, shares and retweets.”
  • 13. Jeremy Epstein VP Marketing, Sprinklr @jer979 Know who your audience is, what makes them tick, what their relationship is with your company and what you’ve spoken about with them previously.”
  • 14. Download the Guide Now Want to get to know your audience better? Streamline your social listening!
  • 16. Tom Burgess Inbound Marketing Coordinator, Revenue River Marketing @Tomburgess88 Keep it light! And by light, I mean … light. Don’t be so rigid or straight when publishing on social because, for Twitter’s sake, you only have 140 characters.”
  • 17. Carrie Dagenhard Brand Journalist, Kuno Creative @ohjustcarrie All business and no play makes for a dull feed. Sprinkle a little pizzazz and humor into your tweets. Be human.”
  • 18. Mike Del Cuore Digital Marketing Strategist, Revenue River @mikedelcuore Use your buyer personas as a tool to craft your social media messages to ensure the right content is targeted at the right people at the right time.”
  • 19. Download the Guide Now Need to grow your target audience? Start here:
  • 20. Nicole Rende Senior Search Analyst, Revenue River Marketing @nicolecrende Create SEO-friendly social media profiles. Make sure all profiles are extremely descriptive in the ‘About’ sections. Describe your business, but don’t stuff keywords.”
  • 21. Matt Lee Director of Marketing, Adhere Creative @matt_lee Consider a Google Virtual Tour. Google is always looking to validate businesses at physical locations. A Google-trusted photographer will come to your office and verify your listing.”
  • 22. Michael Reynolds President / CEO, SpinWeb @michaelreynolds Every organization could take advantage of Custom Audiences on Twitter and Facebook to target people who previously visited your website.”
  • 23. Peg Fitzpatrick Social Media Strategist and Author @PegFitzpatrick There’s no ‘best time to tweet.’ Everyone has different followers with separate demographics. Therefore, don’t tweet on Monday at 1pm because you once saw that suggestion on an infographic.”
  • 24. Eric Pratt Managing Partner, Revenue River @eric_pratt The word “auto” should never be mentioned with social media. It’s about sharing, engaging, and community, not automated messaging.”
  • 25. Created by Lauren Pedigo @laurencpedigo Inbound Marketing Specialist HubSpot Thanks for Reading!