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20
PEARLS OF
WISDOM.
!
marketing
NO ONE KNOWS marketing
BETTER THAN…
MARKETING
EXPERTS
MARKETING
EXPERTS
…right?
RIGHT.
WELL, WE WANT TO SHARE SOME OF
EXPERTISEWITH YOU
THEIR
Because sharing
is caring.
SO WITHOUT FURTHER ADO,
WE GIVE YOU…
20
PEARLS OF
MARKETING
WISDOM
20
PEARLS OF
MARKETING
WISDOM
from the experts
“We have a huge opportunity to have our market actually design the product
before our eyes. They’ll tell us how big, how fast, what tools they want, and how
they want it delivered.
All we need to do is pay attention and deliver.”
!
- Janet Fouts, Social Media Coach
“Learn to love
the data and, for
heaven’s sake,
write well.”
- Ian Lurie, Portent
“Hold on tight, the rate of
change in social media and online
and mobile marketing is only
accelerating! For those willing to
continually learn and grow, it will most
certainly be the most interesting,
likeable year yet.”
"!Dave Kerpen, Likeable Media!
“Every business, regardless
of size or specialty, must
be prepared for the unexpected,
whether it’s a PR wildfire or a
new technology.”
- Heidi Cohen, Actionable Marketing Expert
“Think of it more as publishing instead of marketing.
Be authentic as a publisher and create content that helps
you connect to everyone else…because they’re already
connected.”
- Mitch Joel, Twist Image
Increasingly, there are only two kinds of
companies: brave and dead.
- Seth Godin, Author and Entrepreneur
- Joe Pulizzi, Content
Marketing Institute
“Educate more people that the
tools have almost nothing to
do with the true power of social
media. It’s what’s inside those
tools that matters (uh, the
content).”
“I know from a marketing standpoint, there’s this feeling that the more information
we can collect the better. But from an actual customer relationship standpoint, that
information is so much more valuable if people are opting to share it with
you.”- Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
“Focus on creating value to customers
and building a long-term relationship.
Long-term effort and customer relations
are the hardest thing for competition to
copy.”
- Priit Kallas, DreamGrow Digital
"If you read fiction, you will naturally create marketing people love.
Without it, your creative wheels won't turn."
- Gini Dietrich, Arment Dietrich
“I want to continue to meet and
make new connections with
people from all around the
world enabled by the power
and magic of social media.”
-  Jeff Bullas, Blogger, Speaker, and
Social Media Strategist
“I’ve seen plenty of Facebook and
Twitter accounts that have become
nothing more than a band-aid for
responding to customer complaints
- Shaurlyn Lauby, HR Bartender
and issuing apologies. Social
media is so much more than
that and until organizations
invest in the face-to-face
experience, they will miss out
on what social media can
really do for them.”
!
“Don’t try to do it all. It’s better to be
awesome on one or two channels
than to overextend on six.”
- Cameron Chapman, Author of The Smashing Idea Book:
From Inspiration to Application
“Organizations that try to portray
themselves as what they think
people want instead of what they
are don't win over our hearts and
minds. In an age where everyone is
connected, falsehoods are fleeting.
Don’t hide your limitations and your
flaws. Be genuine-we like that sort of
thing, and reward it.”
- Dharmesh Shah, HubSpot
“Content is constantly evolving, so
brands need to stay ahead of the
curve as best they can. Before you
publish anything, think to yourself: Is
this something I would share with my
social network? Is this something that
my audience would identify with?
Social media is about identity, as
opposed to search, which is a utility.”
- Michael Lazerlow, Salesforce
Marketing Cloud
“Every piece of your content should be excellent,
enough that customers are compelled to share it.”
- Joe Pulizzi, Content Marketing Institute
"If you have more money than
brains, you should focus on
outbound marketing. If you
have more brains than
money, you should focus on
inbound marketing."
- Guy Kawasaki
"Creating a Facebook page or Twitter
account is an invitation to converse
with your prospects, customers, and
leads. Marketers need to be willing,
interested, and able to converse
via social channels and truly listen,
engage with, and respond to their
fans and followers."
- Paul Gillin, Author and Social
Media Marketing Strategist
RSVP
“The approach that will win the
hearts and minds of customers
leverages content and context
to create marketing that
intersects with a customer’s
lifestyle, needs, and interests.”
- Brian Halligan, HubSpot
"Stop selling. Start helping."
- Zig Ziglar, Author of See You At The Top
Looking for more pearls?
Check out HubSpot’s
‘54 Pearls of Marketing
Wisdom’ Ebook here.
Wednesday, April 17, 13

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Data skills for Agile Teams- Killing story points
 

20 Pearls of Marketing Wisdom

  • 2. NO ONE KNOWS marketing BETTER THAN…
  • 6. WELL, WE WANT TO SHARE SOME OF EXPERTISEWITH YOU THEIR
  • 8. SO WITHOUT FURTHER ADO, WE GIVE YOU…
  • 11. “We have a huge opportunity to have our market actually design the product before our eyes. They’ll tell us how big, how fast, what tools they want, and how they want it delivered. All we need to do is pay attention and deliver.” ! - Janet Fouts, Social Media Coach
  • 12. “Learn to love the data and, for heaven’s sake, write well.” - Ian Lurie, Portent
  • 13. “Hold on tight, the rate of change in social media and online and mobile marketing is only accelerating! For those willing to continually learn and grow, it will most certainly be the most interesting, likeable year yet.” "!Dave Kerpen, Likeable Media!
  • 14. “Every business, regardless of size or specialty, must be prepared for the unexpected, whether it’s a PR wildfire or a new technology.” - Heidi Cohen, Actionable Marketing Expert
  • 15. “Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else…because they’re already connected.” - Mitch Joel, Twist Image
  • 16. Increasingly, there are only two kinds of companies: brave and dead. - Seth Godin, Author and Entrepreneur
  • 17. - Joe Pulizzi, Content Marketing Institute “Educate more people that the tools have almost nothing to do with the true power of social media. It’s what’s inside those tools that matters (uh, the content).”
  • 18. “I know from a marketing standpoint, there’s this feeling that the more information we can collect the better. But from an actual customer relationship standpoint, that information is so much more valuable if people are opting to share it with you.”- Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
  • 19. “Focus on creating value to customers and building a long-term relationship. Long-term effort and customer relations are the hardest thing for competition to copy.” - Priit Kallas, DreamGrow Digital
  • 20. "If you read fiction, you will naturally create marketing people love. Without it, your creative wheels won't turn." - Gini Dietrich, Arment Dietrich
  • 21. “I want to continue to meet and make new connections with people from all around the world enabled by the power and magic of social media.” -  Jeff Bullas, Blogger, Speaker, and Social Media Strategist
  • 22. “I’ve seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints - Shaurlyn Lauby, HR Bartender and issuing apologies. Social media is so much more than that and until organizations invest in the face-to-face experience, they will miss out on what social media can really do for them.” !
  • 23. “Don’t try to do it all. It’s better to be awesome on one or two channels than to overextend on six.” - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
  • 24. “Organizations that try to portray themselves as what they think people want instead of what they are don't win over our hearts and minds. In an age where everyone is connected, falsehoods are fleeting. Don’t hide your limitations and your flaws. Be genuine-we like that sort of thing, and reward it.” - Dharmesh Shah, HubSpot
  • 25. “Content is constantly evolving, so brands need to stay ahead of the curve as best they can. Before you publish anything, think to yourself: Is this something I would share with my social network? Is this something that my audience would identify with? Social media is about identity, as opposed to search, which is a utility.” - Michael Lazerlow, Salesforce Marketing Cloud
  • 26. “Every piece of your content should be excellent, enough that customers are compelled to share it.” - Joe Pulizzi, Content Marketing Institute
  • 27. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." - Guy Kawasaki
  • 28. "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. Marketers need to be willing, interested, and able to converse via social channels and truly listen, engage with, and respond to their fans and followers." - Paul Gillin, Author and Social Media Marketing Strategist RSVP
  • 29. “The approach that will win the hearts and minds of customers leverages content and context to create marketing that intersects with a customer’s lifestyle, needs, and interests.” - Brian Halligan, HubSpot
  • 30. "Stop selling. Start helping." - Zig Ziglar, Author of See You At The Top
  • 31. Looking for more pearls? Check out HubSpot’s ‘54 Pearls of Marketing Wisdom’ Ebook here. Wednesday, April 17, 13