Inspiring quotes from marketing leaders at 6 of the world's best global marketing events.
More from:
- INBOUND
-Moz
-SearchLove
-SydStart
-BrightonSEO
-Learn Inbound
Ready to see the full videos, here's how: http://hubs.ly/H01qfxF0
3. âThe game is getting harderâŠEveryone is
trying to keep people on their site so they
link out less often. Itâs also harder to get
free links, because why would an agency or
publication give you space on an article,
when someone else is willing to pay for it?â
5. "Do you want to know the tactic
thatâs going to trump all tactics and
what I guarantee you will be the
diïŹerentiator between those that
win and those that lose categorically
between now and the next two
years? Speed.â
8. âIf theyâre about to buy, get
out of their way and donât
interrupt their momentum
with negative language.â
9. âWhat we say and what other
people hear are often entirely
diïŹerentâŠreverse the order of
your headline and subhead to
uncover extra clarity.â
13. âIf you canât do [existing
content] better, itâs a restraint.
If you can do it better, itâs an
opportunity.â
14.
15. âYou have to pick the target audience.
You have to talk to the people that
care about youâŠand this is the most
important thing in the internet world,
in a world thatâs so connected.â
19. âIf people aren't searching
for your content with your
brand name, your content
ain't that epic.â
20. âWhen they land on your content, I
don't care where it ranks. The
questions is, when they leave that
piece of content are they like.: âyou
know what, I'm better at what I do
because I found your contentâ.â
24. âAlign yourself with Google's
mission. Trying to do anything
else is ultimately foolish with
search visibility.â
25. âMore and more people are going
to end up having to build apps,
because theyâre going to be the
only way into having visibility in
certain kinds of searches..â