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13InsiderTipson
FacebookAds
Facebook Advertising is an
awesome marketing tactic...
when done right.
But wouldn’t it be easier if you knew all
the inside tricks that make some
companies so successful with it?
We asked 5 world-class experts in
Facebook Advertising for their top tips and
we’re sharing them with you right here!
Their tips are short, digestible, and
immediately actionable!
…You can thank us later :)
1Make use of
Unpublished
Posts
Use Unpublished Posts to target
more effectively without spamming
all your fans. This can be great for
testing, regional p...
Power Editor
2 Power Editor
is your friend
Power Editor has some really great
features you won’t find in standard Ad
Manager view. Here you can manage
campaigns in b...
3
Let Facebook
do the work
for you
When creating your ad, you can
choose your actual business objective
(website conversions, app installs, etc.)
instead of ...
42016 is the
Year of Video
Pictures are worth a thousand words.
A video is a thousand pictures. Now
where should you focus your content
efforts with ...
5Don’t Hire a
Facebook Ads
Person
The biggest mistake in Facebook
advertising is hiring a social
consultant instead of a passionate,
knowledgeable fan of yo...
6Use Lookalike
Audiences
Get higher conversion
rates by targeting users
similar to your customers
with Lookalike Audiences.
	 Isabelle Mathieu | So...
7Embrace
Carousel Ads
Get creative with Carousel Ads:
showcase one or multiple
products, tell your brand story,
highlight customer testimonials,...
8Use Custom
Audiences
Website Visit
Custom Audience
Use Custom Audiences to target
people who have visited a specific
product or service page on your site.
	 Isabelle Mathieu...
9
Don’t Talk
About Your
Products
Instead of promoting product
features, focus on the benefits your
product has to offer.
	 Isabelle Mathieu | Social Media ...
10
Don’t think
Facebook
vs.YouTube
When it comes to social video, each
has its strengths, and it’s not a
zero-sum game.
	 Paul Herdtner | Director of Marketi...
11
All campaigns
are not created
equal
Target Facebook users appropriately,
depending upon where they are in the
marketing funnel. Adapt your content
based on ho...
12
Reuse and
readjust images
for testing
Zooming, cropping, adding
filters or borders, and applying text
overlays to your existing imagery are
just small tweaks, b...
13Go mobile or
go home
Facebook routinely advises us to have
80% of our clients’ budgets on mobile.
Some clients are even at 100%. So
unless you ...
Want to learn
more? Download
the Science of
Successful
Facebook Ads.
If you found this helpful, why not share with your pe...
13 Tips for Creating Facebook Ads that Convert
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13 Tips for Creating Facebook Ads that Convert

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Social media is hard to get right, but it's especially important when you have money invested. To help you out we have 13 insider tips on creating Facebook Ads that convert.

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13 Tips for Creating Facebook Ads that Convert

  1. 13InsiderTipson FacebookAds
  2. Facebook Advertising is an awesome marketing tactic... when done right.
  3. But wouldn’t it be easier if you knew all the inside tricks that make some companies so successful with it?
  4. We asked 5 world-class experts in Facebook Advertising for their top tips and we’re sharing them with you right here!
  5. Their tips are short, digestible, and immediately actionable!
  6. …You can thank us later :)
  7. 1Make use of Unpublished Posts
  8. Use Unpublished Posts to target more effectively without spamming all your fans. This can be great for testing, regional promotions, or new customer offers. Laura Crimmons | Communications Director, BRANDED3 @LauraCrimmons
  9. Power Editor 2 Power Editor is your friend
  10. Power Editor has some really great features you won’t find in standard Ad Manager view. Here you can manage campaigns in bulk and be a lot more precise in targeting and budgeting. Laura Crimmons | Communications Director, BRANDED3 @LauraCrimmons
  11. 3 Let Facebook do the work for you
  12. When creating your ad, you can choose your actual business objective (website conversions, app installs, etc.) instead of trying to play bidding games. Dennis Yu | Chief Technology Officer, BlitzMetrics @DennisYu
  13. 42016 is the Year of Video
  14. Pictures are worth a thousand words. A video is a thousand pictures. Now where should you focus your content efforts with Facebook ads? Dennis Yu | Chief Technology Officer, BlitzMetrics @DennisYu
  15. 5Don’t Hire a Facebook Ads Person
  16. The biggest mistake in Facebook advertising is hiring a social consultant instead of a passionate, knowledgeable fan of your product who understands how to target content to the right audience. Dennis Yu | Chief Technology Officer, BlitzMetrics @DennisYu
  17. 6Use Lookalike Audiences
  18. Get higher conversion rates by targeting users similar to your customers with Lookalike Audiences. Isabelle Mathieu | Social Media and Digital Marketing Consultant, Trainer & Speaker @isabellemathieu
  19. 7Embrace Carousel Ads
  20. Get creative with Carousel Ads: showcase one or multiple products, tell your brand story, highlight customer testimonials, and create an immersive experience. Isabelle Mathieu | Social Media and Digital Marketing Consultant, Trainer & Speaker @isabellemathieu
  21. 8Use Custom Audiences Website Visit Custom Audience
  22. Use Custom Audiences to target people who have visited a specific product or service page on your site. Isabelle Mathieu | Social Media and Digital Marketing Consultant, Trainer & Speaker @isabellemathieu
  23. 9 Don’t Talk About Your Products
  24. Instead of promoting product features, focus on the benefits your product has to offer. Isabelle Mathieu | Social Media and Digital Marketing Consultant, Trainer & Speaker @isabellemathieu
  25. 10 Don’t think Facebook vs.YouTube
  26. When it comes to social video, each has its strengths, and it’s not a zero-sum game. Paul Herdtner | Director of Marketing and Communications, AdParlor, @pherdtner
  27. 11 All campaigns are not created equal
  28. Target Facebook users appropriately, depending upon where they are in the marketing funnel. Adapt your content based on how much they know about your company already. Paul Herdtner | Director of Marketing and Communications AdParlor, @pherdtner
  29. 12 Reuse and readjust images for testing
  30. Zooming, cropping, adding filters or borders, and applying text overlays to your existing imagery are just small tweaks, but can make a huge impact. Sandra Rand, Director of Marketing, OrionCKB @sandra_rand
  31. 13Go mobile or go home
  32. Facebook routinely advises us to have 80% of our clients’ budgets on mobile. Some clients are even at 100%. So unless you are a desktop-only app or something of that nature, you need to think mobile first. Sandra Rand, Director of Marketing, OrionCKB @sandra_rand
  33. Want to learn more? Download the Science of Successful Facebook Ads. If you found this helpful, why not share with your peers?
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Social media is hard to get right, but it's especially important when you have money invested. To help you out we have 13 insider tips on creating Facebook Ads that convert.

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