Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ Read the blog post for more info: http://bit.ly/1aJKQo4 ---ABOUT--- Sometimes it just isn’t easy to convince your boss it’s time to toss a few ineffective marketing tactics in the trash. When you know deep down you’d see better results if you could only focus your team’s efforts on less interruptive marketing methods -- but your boss (or colleagues) just won’t budge -- you could use a few handy stats to support your cause. That’s why for Halloween, we give you the gift of marketing wisdom in the form of 13 spooky stats and a handful of additional resources to help convince your boss there’s a better way to do marketing. Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ

1. 13 Spooky stats
TO SCARE YOUR BOSS
INTO BETTER MARKETING.

2. Trying to convince your
boss it’s time to nix some
lousy marketing tactics?

3. Hey, that’s scary STUFF!

4. Maybe having a few handy
stats would help, eh?
%

5. Let’s get started with some stats that will help you convince
your boss that traditional, interruptive advertising is not
nearly as effective as it once was. Cool?

7. Learn More

8. That’s a grotesque volume of
only one type of advertising!

9. Hey, you know what they say
about too much clutter?

10. Well, this
guy says:
“A wealth of information creates a
poverty of attention.”
- Herbert Simon
Social Scientist, Professor, Founding Father of
Attention Economics

11. That means consumers get really
good at Tuning OUT ads.

12. Know what else?

13. 2
In 1998, the average
consumer saw or heard
1 million marketing
messages – almost
3,000 per day.
Source: Fast Company

14. 2
In 1998, the average
consumer saw or heard
1 million marketing
messages – almost
3,000 per day.
That was 15 years ago –
before smartphones,
Facebook, Twitter,
Instagram, LinkedIn ...
Learn More

15. Even if the perfect prospect sees
your ad, it doesn’t mean the
message will Stick.

16. 3
63% of consumers need to
hear company claims 3-5x
before they actually believe it.
Source: Edelman Trust Barometer, 2012

17. So, even if the perfect prospect
hears your message from
another person, it doesn’t
mean the message will Stick.

18. 4
In fact, a high-impact recommendation from a trusted friend
conveying a relevant message is up to 50x more likely to
trigger a purchase than a recommendation from a stranger.
Source: McKinsey Quarterly

19. So, we know word-of-mouth
is most effective when
relevant, trustworthy,
and personalized …

20. Know what else is?

21. Every website on Planet
Internet!
Learn More

22. 5
Nearly 3/4 (73%) of online
consumers get frustrated
with websites when content
(e.g. offers, ads, promotions)
appears that has nothing to
do with their interests.
Ã
Source: Janrain & Harris Interactive

23. 6
Did you also know that personalized emails improve
clickthrough rates by 14% and conversion rates by 10%? Yup.
Source: Aberdeen

24. Your existing and future
customers want and need
a little TLC. A little Context.
Learn More

25. 7
So much so that
62% of adults under 34 are
ACTUALLY willing to share
their location for more relevant
content.

26. As Tom
Fishburne
says:
“The best marketing
doesn’t feel like
marketing.”
- Tom Fishburne
CEO of Marketoon Studios

27. 8
In-house marketers
who do personalize
their web experiences,
and are able to quantify
the improvement, see a
19% uplift in sales on
average.
Source: Monetate & eConsultancy

28. Can I get a
BOO-Yah?
(Heh.)

29. ‘Cause THAT’S
something your
boss can get
behind!

30. It’s not just websites that need a
personal touch, though.

31. We have these mini-computer
companions in our pockets, too.

32. We’re gobblin’ up more media
from our mobile phones and
tablets more and more of the time.

33. We’re gobblin’ up more media
from our mobile phones and
tablets more and more of the time.
Bonus Stat: More than 1 in 3 minutes
spent consuming media happens on
Source: comScore
mobile!

34. However, devices play different roles throughout the day.
The smartphone is a constant companion, the desktop
dominates during working hours, and the tablet is more
popular in the evenings.

35. 9
There are
people
on the planet.
6.8 billion
of them own a
cell phone.
5.1 billion
Only 4.2 billion own a toothbrush.
Source: Mobile Marketing Association of Asia

36. 10
Mobile devices now account
for over 13% of web traffic.
Source: comScore

37. 11
of U.S.
smartphone
owners use
their phone
for shopping
activities
while in a
brick-andmortar
store.
52.4%
Source: comScore

38. 12
E-commerce, aided by mobile,
is growing at 4x the rate of
traditional retail, and now
accounts for 1 out of every 10
retail dollars.
Source: comScore

39. 13

40. See? Mobile is central to how
consumers consume content.

41. See? Mobile is central to how
consumers consume content.
Is your website responsive? Do you
deliver generic content or smart
content?
Learn More

42. Smart marketers are thinking
about how to deliver the
right content at the right
time on the right device.

43. So, the next time your boss wants
to spend a gob o’ money on
interruptive marketing methods,
you should say …

44. Are you
Kiddin’ me?

45. Are you
Kiddin’ me?
Just kidding.
Don’t say that.

46. Instead, swoop in with these stats and suggest investing in
ongoing content creation that actually makes the lives of
your customers better in some way.

47. HAPPY
j
FROM

48. Want a free copy of this presentation
+ a printable stat sheet?
http://hub.am/1gcYwvQ

49. Want to learn more about
smart marketing?
Subscribe to the HubSpot Blog
Check Out Our Free Resources

50. Created by @shannopop

51. What is
?
All-in-one inbound marketing software.
Get a Demo
Video Overview