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12 STATS ON HOW
MARKETING TECHNOLOGY
IS CHANGING THE GAME
Which marketing technologies are you investing in?
Marketing leaders are tasked with making
tough decisions on which tools to allocate
budget to, and which technologies will be best
to help drive revenue.
Here’s something to help you decide.
12 STATS ON HOW MARKETING
TECHNOLOGY IS
CHANGING THE GAME
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING
Click here to take our
Marketing Technology
survey!
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING
Click here to take our
Marketing Technology
survey!
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING
1 SOCIAL MEDIA
59% of marketers
are using Social
Media for 6 hours
or more each
week.
- Social Media Examiner
“Build it and they will come” only works
in the movies. Social Media is a ‘built it’,
nurture it, engage them, and they may
come and stay” – Seth Godin
2 BLOGGING
Marketers who have
prioritized blogging
are 13x more likely to
enjoy positive ROI.
-HubSpot State of Inbound, 2014
Blogging helps attract people to your site
and boosts your site’s authority.
Many blogging platforms help by giving
you tips on how to boost the performance
of your posts.
3 OPTIMIZATION
69% of senior marketers are
currently allocating their digital
marketing funds to website
content development and
performance optimization.
-CMO Council
4 SEO
SEO leads have a 14.6%
close rate, compared to
outbound leads which
have a 1.7% close rate
-blogforprofit.com
“The best place to hide a dead body is
page two of the Google search results.”
-Brian Clark (@Copyblogger)
5 LEAD GENERATION
68% of B2B businesses use landing
pages to garner a new sales lead for
future conversion.
-MarketingSherpa
79% of marketing leads never
convert into sales. Lack of
lead nurturing is the common
cause of this poor
performance.
6 LEAD MANAGEMENT
-MarketingSherpa
7 LEAD MANGEMENT
Event-triggered marketing
can save 80% of your direct
mail budget
&
Companies that excel at
lead nurturing generate 50%
more sales ready leads at
33% lower cost.
- Forrester Research
“Not implementing a Marketing Automation solution
may be the ultimate career limiting move for today’s
marketers. If you haven’t gotten started you’re
already behind the 8 ball.”
- IDC Group
8 MOBILE
45% of US businesses
are conducting some
form of mobile marketing
Mobile websites (70%),
mobile applications (55%),
and QR codes (49%) are
the most common tactics.
- StrongMail
- Carin van Vuuren, Usablenet
“As the consumer’s device of choice, mobile is almost
always on hand. But that doesn’t mean forcing them
to walk around with the entire website in your pocket.
Rather, the mobile experience needs to address the
context of a mobile user.”
9 SALES ENABLEMENT
65% of sales reps
say that they can’t
find content to
send to prospects
- marketingtechblog
Sales enablement technologies can
help foster marketing and sales
alignment.
10 EMAIL
59% of B2B marketers say email
is the most effective channel
for generating revenue
&
49% of B2B marketers spend
more time and resources on
email than on other channels.
-BtoB Magazine
“Email has the ability many
channels don’t: creating valuable,
personal touches- at scale”
– David Newman
(@dnewman)
11 WEBINARS
60% of marketers use
webinars as part of their
content marketing
programs
- Content Marketing Institute
12 ANALYTICS
CMOs report they
spend 8% of their
marketing budgets on
marketing analytics,
and expect to increase
this level in the next
three years.
- CMO Survey
“If you can’t measure it, you can’t
manage it”
- Peter Drucker
There’s a lot we do know about the
solutions marketers are using
today, BUT…
We want YOU to help us learn even more!
The survey will only take about 5 minutes, and we would love to hear
what technologies you use and why.
Take our Marketing
Technology survey now!

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12 Stats on How Marketing Technology is Changing the Game

  • 1. 12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME Which marketing technologies are you investing in?
  • 2. Marketing leaders are tasked with making tough decisions on which tools to allocate budget to, and which technologies will be best to help drive revenue.
  • 3. Here’s something to help you decide.
  • 4. 12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME
  • 5. HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 6. Click here to take our Marketing Technology survey! HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 7. Click here to take our Marketing Technology survey! HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 8. 1 SOCIAL MEDIA 59% of marketers are using Social Media for 6 hours or more each week. - Social Media Examiner
  • 9. “Build it and they will come” only works in the movies. Social Media is a ‘built it’, nurture it, engage them, and they may come and stay” – Seth Godin
  • 10. 2 BLOGGING Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. -HubSpot State of Inbound, 2014
  • 11. Blogging helps attract people to your site and boosts your site’s authority. Many blogging platforms help by giving you tips on how to boost the performance of your posts.
  • 12. 3 OPTIMIZATION 69% of senior marketers are currently allocating their digital marketing funds to website content development and performance optimization. -CMO Council
  • 13. 4 SEO SEO leads have a 14.6% close rate, compared to outbound leads which have a 1.7% close rate -blogforprofit.com
  • 14. “The best place to hide a dead body is page two of the Google search results.” -Brian Clark (@Copyblogger)
  • 15. 5 LEAD GENERATION 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. -MarketingSherpa
  • 16. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. 6 LEAD MANAGEMENT -MarketingSherpa
  • 17. 7 LEAD MANGEMENT Event-triggered marketing can save 80% of your direct mail budget & Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. - Forrester Research
  • 18. “Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” - IDC Group
  • 19. 8 MOBILE 45% of US businesses are conducting some form of mobile marketing Mobile websites (70%), mobile applications (55%), and QR codes (49%) are the most common tactics. - StrongMail
  • 20. - Carin van Vuuren, Usablenet “As the consumer’s device of choice, mobile is almost always on hand. But that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.”
  • 21. 9 SALES ENABLEMENT 65% of sales reps say that they can’t find content to send to prospects - marketingtechblog
  • 22. Sales enablement technologies can help foster marketing and sales alignment.
  • 23. 10 EMAIL 59% of B2B marketers say email is the most effective channel for generating revenue & 49% of B2B marketers spend more time and resources on email than on other channels. -BtoB Magazine
  • 24. “Email has the ability many channels don’t: creating valuable, personal touches- at scale” – David Newman (@dnewman)
  • 25. 11 WEBINARS 60% of marketers use webinars as part of their content marketing programs - Content Marketing Institute
  • 26. 12 ANALYTICS CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. - CMO Survey
  • 27. “If you can’t measure it, you can’t manage it” - Peter Drucker
  • 28. There’s a lot we do know about the solutions marketers are using today, BUT…
  • 29. We want YOU to help us learn even more! The survey will only take about 5 minutes, and we would love to hear what technologies you use and why. Take our Marketing Technology survey now!