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12 ESOMEA W                                          FACEBOOK!                                                 STATS!     ...
“    People share, read !     and generally engage more     with any type of content     when it’s surfaced !     through ...
3
FACT:Facebook has !a massive !& highly engagedaudience.
Your customers are relying more & more onsocial.    93%      of US adult Internet            users are on Facebook.     16...
1 out of every !     8 minutes !     online is spent on Facebook.             f6                  SOURCE: COMSCORE, FEBRUA...
Your customers are relying more & more onsocial. average Facebook user spends   The     >11 hours/month          on Facebo...
Your customers are relying more & more on  Facebook is overtaking Google !social.     and Yahoo in total time spent online...
Your customers are relying more & more on  Facebook has become !social.     the top choice !     for social sign-in.      ...
Facebook has become the preferred way !      of sharing content, second only to email !      (for now).                   ...
We’re not just engaging with our friends      on Facebook. We’re engaging with      businesses of all kinds.              ...
“      Many internet activities that once took      place on separate, isolated venues are      now funneled through Faceb...
FACT:Facebook has realbusiness value.
Most US B2B marketers agree!      that Facebook is an effective      marketing tool.       FACEBOOK                       ...
More than half of SMBs say !      Facebook is beneficial !      to their business.         DO NOT USE                      ...
More than 1/3 !      of marketers say !      Facebook is “critical” !      or “important” !      to their business.       ...
The number of marketers who say      Facebook is “critical” or “important” !      to their business has !      increased 8...
Twitter Drives More Leads for B2C      Both B2C & B2B companies !      are acquiring customers !      through Facebook.   ...
THE BOTTOM LINE:If you don’t like!Facebook yet, you will.
MAKE YOU R MARKETING              MBEO!)        ESWOH HU SP T      AW ( IT      HubSpot’s all-in-one Inbound Marketing Sof...
IF YOU THOUGHT THAT THIS WAS AWESOME,      PERHAPS YOU’D LIKE TO BE FRIENDS ONLINE?      blog.hubspot.com/      Twitter.co...
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More than 1/3 ! of 12 Awesome Facebook Stats, Charts & Graphs

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More than 1/3 ! of marketers say ! Facebook is “critical” ! or “important” ! to their business. NOT USEFUL CRITICAL 12% 18% SOMEWHAT USEFUL 21% IMPORTANT 26% USEFUL 23%16 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011

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More than 1/3 ! of marketers say ! Facebook is “critical” ! or “important” ! to their business. NOT USEFUL CRITICAL 12% 18% SOMEWHAT USEFUL 21% IMPORTANT 26% USEFUL 23%16 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011

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