Download a free copy of 100 Awesome Marketing Stats, Charts & Graphs at http://www.hubspot.com/charts

1. 12 ESOME
A W FACEBOOK!
STATS!
CHARTS !
& GRAPHS!
DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS

2. “ People share, read !
and generally engage more
with any type of content
when it’s surfaced !
through friends and people
they know and trust.”
MALORIE LUCICH, FACEBOOK SPOKESPERSON
FEBRUARY 2011
2

3. 3

4. FACT:
Facebook has !
a massive !
& highly engaged
audience.

5. Your customers are relying more & more on
social.
93% of US adult Internet
users are on Facebook.
164 Million
152 Million
US INTERNET USERS US FACEBOOK USERS
5
SOURCE: BLOGHER, APRIL 2011

6. 1 out of every !
8 minutes !
online is spent on Facebook.
f
6
SOURCE: COMSCORE, FEBRUARY 2011

7. Your customers are relying more & more on
social.
average Facebook user spends
The
>11 hours/month
on Facebook.
13500
13500
8450
AVERAGE MINUTES/MONTH
5040
2010
700
FACEBOOKING
EATING
WATCHING TV
OTHER
WORKING
SLEEPING
7
SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011

8. Your customers are relying more & more on
Facebook is overtaking Google !
social.
and Yahoo in total time spent online.
41.5
40.5
40.5
39.1
44
43.2
38.2
39.9
37.9
36
38.6
38.7
34.6
35.8
32.2
34.3
27.6
MINUTES SPENT (BILLIONS)
26.7
20
16
16.7
15.8
12
13
11.4
9.3
Yahoo! Sites
5.9
6.4
6.4
5.6
Google sites
Facebook
Jul-07
Dec-07
Apr-08
Jul-08
Dec-08
Apr-09
Jul-09
Dec-09
Apr-10
Jul-10
8
SOURCE: COMSCORE, AUGUST 2011

9. Your customers are relying more & more on
Facebook has become !
social.
the top choice !
for social sign-in.
OTHER
8%
WINDOWS LIVE
6%
TWITTER
7%
FACEBOOK
35%
YAHOO
13%
GOOGLE
31%
9
SOURCE: JANRAIN, APRIL 2011

10. Facebook has become the preferred way !
of sharing content, second only to email !
(for now).
84%
EMAIL
88%
44%
FACEBOOK
54%
18%
TELEPHONE
31%
7%
MAIL
Male
10%
Female
5%
PRINT OUT
8%
10
SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010

11. We’re not just engaging with our friends
on Facebook. We’re engaging with
businesses of all kinds.
17
ARTISTS
92
43
MEDIA
57
Avg # of Comments/post
Avg. # of Likes/post
9
BRANDS
54
NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”
11
SOURCE: VISIBLI, APRIL 2011

12. “
Many internet activities that once took
place on separate, isolated venues are
now funneled through Facebook.
These include email, instant
messaging, blogging, gaming, !
video-sharing and online shopping. !
!
As long as users feel they can use
Facebook as a gateway for these !
and other functions, the social network
will remain vital to the internet
experience and relevant to marketers.
FACEBOOK USERS: THE JUGGERNAUT ROLLS ON
PAUL VERNA | MARCH 21, 2011 | EMARKETER
12

13. FACT:
Facebook has real
business value.

14. Most US B2B marketers agree!
that Facebook is an effective
marketing tool.
FACEBOOK
51%
LINKEDIN
45%
TWITTER
35%
“THIS SITE IS SOMEWHAT TO
EXTREMELY EFFECTIVE AS A
MARKETING TOOL.”
MYSPACE
25%
14
SOURCE: OUTSELL, DECEMBER 2009

15. More than half of SMBs say !
Facebook is beneficial !
to their business.
DO NOT USE
VERY
32%
BENEFICIAL
30%
SOMEWHAT
NOT VERY BENEFICIAL
BENEFICIAL
25%
13%
15
SOURCE: AD-OLOGY, NOVEMBER 2010

16. More than 1/3 !
of marketers say !
Facebook is “critical” !
or “important” !
to their business.
NOT USEFUL
CRITICAL
12%
18%
SOMEWHAT
USEFUL
21%
IMPORTANT
26%
USEFUL
23%
16
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011

17. The number of marketers who say
Facebook is “critical” or “important” !
to their business has !
increased 83% !
in just two years.
44%
ñ83%
24%
2009
2011
17
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011

18. Twitter Drives More Leads for B2C
Both B2C & B2B companies !
are acquiring customers !
through Facebook.
“YES, WE HAVE ACQUIRED
A CUSTOMER VIA FACEBOOK.
67%
41%
B2B
B2C
18
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011

19. THE BOTTOM LINE:
If you don’t like!
Facebook yet, you will.

20. MAKE YOU R MARKETING
MBEO!)
ESWOH HU SP T
AW ( IT
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22. THE END.