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Inbound Marketing Exam Review,[object Object],Professor: Mike Volpe, HubSpot,[object Object]
Mike Volpe,[object Object],Twitter: @mvolpe,[object Object],VP of Inbound Marketing,[object Object],@HubSpot,[object Object]
Exam Study Guide,[object Object],Inbound vs. Outbound Marketing,[object Object],Get Found,[object Object],Create,[object Object],Optimize,[object Object],Promote,[object Object],Convert,[object Object],Calls to Action,[object Object],Landing Page,[object Object],Lead Qualifying,[object Object],Email Marketing,[object Object],[object Object]
Conversion Rates
Closed‐Loop Reporting
Marketing Measurements
Landing Page Effectiveness,[object Object]
Promote
OptimizeConvert,[object Object],[object Object]
Target
NurtureGet Found,[object Object],[object Object]
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