A collection of the most surprising findings from the 2014-2015 State of Inbound. Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey

1. FROM “STATE OF INBOUND 2014-2015”
11 CRAZY MARKETING
STATISTICS

2. 85%
The number of marketers
who state they are
practicing inbound rose
from 60% last year to 85%
this year.

3. inbound as their primary
source of leads
In 2014, more than twice as many
respondents (45%) cited
versus outbound (22%).

4. While ROI tops marketing
challenges, the number one
marketing priority is lead
generation followed by lead
conversion.
“ “

5. Sales professionals are nearly seven times
more likely to value organic, top of funnel
sources than outbound marketers.
7x
Whoa! Click to
Tweet this stat
here

6. 84% of inbound
marketers –
compared to only 9% of outbound marketers
– cite organic, top of funnel sources (social
media, blogs, SEO) as rising in importance.!

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2015-2016!
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8. 25%
25% of sales professionals
have begun to employ
inbound practices, along
with 10% of services
professionals.

9. Marketers who have prioritized blogging are
13x more likely to enjoy positive ROI.
13x

10. Inbound as their primary
source of leads
In 2014, more than twice as many
respondents (45%) cited
versus outbound (22%).

11. 80%
80% of companies with an
annual budget of under
$25,000 are practicing
inbound.

12. … while only 7% of
enterprises with larger
budgets ($5m+) practice
inbound. compared to only 9% of outbound
marketers – cite organic, top of funnel sources (social
media, blogs, SEO) as rising in importance.!

13. For the first time in the past 4 years, outbound as a
primary lead source has dropped, and sharply, from
34% to 22%. That’s a 12% drop in 4 years!
-12%

14. Looks like everyone’s ditching
outbound marketing.

15. Want to be a part of the
Inbound Marketing Revolution?

16. Be a part of State of Inbound
2015-2016!
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17. Thank You!