Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.

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Stagnate to Stunning
Why We Adopted Inbound &
How We Reinvented Our Agency
Dan’l Mackey Almy
President & CEO, DMA Solutions, Inc.

2. “The internet is going to change marketing
before it changes almost anything else, and
old marketing will die in its path.”
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— Seth Godin,
Permission Marketing

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FAST
FOOD
h a d
this

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AND
this

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PROCESSED
FOOD
h a d
this

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AND
this

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AND
let’s not
forget
about
this

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Problem…

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But there
was a hero
being born.

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Game changer.

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Game changer.
Game changer.

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10
YEARS
AGO

20. Per capita consumption of fresh fruit in the U.S.
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21. “Imagine how cool Pop Tarts would be if the
brand manager was the sort of person who
ate them for dinner.”
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— Seth Godin,
The Purple Cow (2003)

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26. Our services
Brand Development
Website/Blog Creation
Creative Design & Ideation
Copywriting & Content Creation
Social Media Management
Inbound Marketing Services
Advertising Design & Management
Tradeshows & Events
Public Relations
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GOALS
MARKETING
CREATIVE
DESIGN
PUBLIC
RELATIONS
RESULTS

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Stable. Stagnant. Stunning.
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28. Stable: Years 1 – 6
ü We were growing
ü Healthy number of
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clients seeking our
services
ü Digital was the
primary source of
new business

29. Stagnant: Years 7 – 8:
ü Growth with current
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clients plateaued
ü New business leads
thinned
ü Internal growth
continued, with no
plan
ü Reached “Conscious
Crossroads”

30. What changed, and how did we transform?
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31. Approach
– Helpful (Inbound)
– Measurable
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(HubSpot)
People
– Right Fit
– Right Number

32. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
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DMA Revenue Results
2010-2014

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DMA Case Study
HubSpot
2x
Increase in
Inbound
Client Base
after 1st Year
40%
Increase
in Revenue
in 1st Year
2x
Increase
in Online Traffic
in 2 Years

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"The goal is to out-think, rather than
outspend, the competition."
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— Paul Roetzer,
The Marketing Performance Blueprint

35. 1. Grow business
with current
clients.
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36. 1. Grow business with
current clients.
2. Attract new
clients while
you sleep.
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37. 1. Grow business with
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current clients
2. Attract new
clients while you
sleep
3. Repeat.

38. SMART GOALS:
q Grow client’s
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qualified databases
to 500M in 2015
q Achieve Platinum
status in 2015
q Double the size of
our agency by EOY
2016

39. INTERNAL STRATEGIES:
q Develop
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Management
Team
q Diversify agency
q Form Partnerships

40. EXTERNAL STRATEGIES:
q Elevate client’s
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brands
q Encourage &
Motivate industry
q Inspire consumers

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OUR
FUTURE
SUCCESS

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THANK YOU!
@WhyNotFresh

43. Dan’l
Mackey Almy
@WhyNotFresh