2. 57/78%
THE MORE POSTS PER DAY, THE
LESS ENGAGEMENT – WHEN A
BRAND POSTS TWICE A DAY,
THOSE POSTS ONLY RECEIVE 57%
OF THE LIKES AND 78% OF THE
COMMENTS PER POST.
- TRACK SOCIAL
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-
how-frequently-to-post/
3. 119%
THE CLICK-THROUGH RATE ON
TRIGGERED MESSAGES IS 119%
HIGHER THAN “BUSINESS AS
USUAL MESSAGES.
- EPSILON & DMA
http://www.epsilon.com/download/q1-2012-north-america-email-trend-results-
open-rates-improve-over-previous-quarter-and-prev
4. 80%
EMAIL OPENS ON SMARTPHONES
AND TABLETS HAVE INCREASED
80% OVER THE LAST SIX MONTHS.
- LITMUS
http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
5. 0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS ENGAGE
WITH THE BRAND THEY ARE FANS OF.
- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf
6. 61%
61% OF EMAILS RECEIVED AT
PROFESSIONAL EMAIL ACCOUNTS
ARE NON-ESSENTIAL.
- MIMECAST
http://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-
three-emails-received-is-essential-for-work/
7. AWESOME RIGHT? WELL, WE’VE GOT
MORE. DOWNLOAD THE FULL DECK OF
AWESOMELY PROVOCATIVE STATS AT:
http://bit.ly/10stats