"Local SEO" Slides from DAY TWO of Howard Flint's presentation at U-Profit conference, Las Vegas SEP13

2. • Local SEO:
• Directories
• Google +, Maps, Local
• Facebook – “EdgeRank”
• Content
• Constant Contact – some basics, some helpful tips
• Putting it all together

22. SEO

23. SEO

24. SEO

25. SEO

26. SEO
SEO

27. SEO
SEO
SEO

40. Content is King for SEO Results
As Google has changed and refined its
ranking algorithms over the years, one
thing has become more and more clear:
Google ranks websites, blogs and social
media based on content quality.The
more relevant, original and educational
that content is, the higher your site’s
ranking will be.

41. #1 Google Can’t Read
Google doesn’t understand English or any other
language.When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.

42. #1 Google Can’t Read
Google doesn’t understand English or any other
language.When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.

43. #2 Google Can Count
Use the same keywords too often, and Google
notices.The ranking algorithms treat overuse of
keywords and phrases negatively.

44. #3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.

45. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.

46. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
#5 Google Watches Users
Google’s algorithms are based on how users treat results and how they use websites. A high
bounce rate, for example, occurs when website visitors leave a site soon after landing on it.
Google gives sites with low bounce rates higher rankings, since longer visits are evidence of
high content quality. Its algorithms measure user behavior to judge website quality.

49. Putting it all together:
• Custom Templates for BETTER BRANDING in Constant
Contact or other services.
• Website Content re-write for better SEO
• Local SEO: Google +, Directories, Reviews