As colleges are under increasing pressure to support the diverse needs of students, CRM can support an institution’s understanding of student enrollment choices, retention, and overall achievement. AACRAO’s 2014-2015 State of CRM Use in Higher Education Report, which was conducted among more than 600 enrollment management and admissions professionals, was designed to measure the extent of ownership of CRM applications at higher ed institutions and to assess their impacts on practice, policy, and staffing. View a webinar of these findings: http://radius.hobsons.com/resource/2015/6/4/state-of-crm-in-higher-education