1. Reaching the most effective
promotional pricing.
Target: Avoid negative promo &/or mark up losses.
Pre Promo; Final Promotional Post Promo;
Price Benchmarking PDF is data Price Benchmark
All SKU’s of the the quasi ready leaflet processed. A new excel report with all cases
where the same SKU has been
are data proceed , under a HIGH
CONFIDENTIALITY process. Marketing The final version of the leaflet is re- promoted somewhere else during
department of retailer will receive the processed , in order to be ready the same period, with the Price
pricing for the specified SKU’s of the for the post promo benchmark . variance/delta in %, in value , the
comptition in the last 2 to 3 Months , name of the competitor, and the
(format excel) city.
a3distrib Retailer agence Printhouse
Final level of Leaflet is
prices are decided printed and
by Retailers Marketing distributed, the
Team, and send to
promo campaign
print.
starts

2. Minimise waste, Maximise impact;
Optimizing your pricing efficiency.
Dynamic promotion campaign pricing management, from first day to last;
A clear vision of the competition pricing, in real time !
Pre campaign Promo
analysis run Leaflet Closing campaign
against draft closing promotional starts
leaflet layout – PDF version
feedback data
Start allowing pricing updated in
adjustments our solution
High confidentiality
Finish
agreement beetween
Hipercom & Retailer. Post campaign reporting