Writer's block? Struggling to write persuasive copy? Check out this pain-free process to start writing your copy. Boost your persuasiveness and never wait for inspiration again.

1. A
Process for Writing
S a l e s C o p y

2. Written and illustrated by:
Henneke Duistermaat
Featured on:

4. The problem isn’t
lack of inspiration,
but lack of preparation.

5. Copywriting is like
assembling a flat-
pack book case …

6. … start with collecting
your persuasive
arguments ...

7. ... by answering these
5 simple questions …

8. 1. Who?
Sneak into the mind
of your buyers to
understand their
fears, struggles, and
unfulfilled desires.

9. Let your readers
guide your writing.
Listen to their
questions, and answer
them in your copy.

10. 2. What action?
Each piece of content
should have one
purpose.
What action should
your reader take?

11. Only include
arguments relevant
to taking that one
action.

12. 3. Why would they care?
The biggest mistake
copywriters make is
focusing on products
only ...

13. But your reader wants
to know how you help
him catch tastier fish.
How do you make his
life better?

14. 4. Why do they believe you?
Specific features,
technical details, test
results, and testimonials
add substance and
boost your credibility.

15. Remember:
You sell on emotion,
but you justify a
purchase with logic.
~ Joe Sugarman

16. 5. Why might they hesitate?
Take away objections
and answer questions
as soon as they pop
into your reader’s
mind.

17. Make sure nothing
stops your reader
from taking action.

18. The foundation of persuasion:
1. Who?
2. What action?
3. Why would they care?
4. Why would they believe you?
5. Why might they hesitate?

19. Once you’ve collected your
persuasive arguments,
assembling your copy
becomes easy.

20. Lastly, smooth over
blemishes with sandpaper
and polish your words.

21. Remember: write
with your ears.
Because empathy is
the foundation of
good copywriting.

22. Looking for more
writing tips?
So you can win
more clients?
©2016byHennekeDuistermaat

23. Get your FREE
Snackable Writing
Course
for Busy People
©2016byHennekeDuistermaat

24. Get your FREE
Snackable Writing
Course
for Busy People
©2016byHennekeDuistermaat