This was discussed at the Workshop on "How to make a Product Roadmap that actually works" conducted by HelloMeets in Bengaluru. Speaker & Presentation by: Amit Tiwari, Senior Product Manager at Milaap -Previously worked as Product Manager at ListUp & Software Engineer at Galleri5 -At Milaap, he leads a team of 2 product managers and a designer and has: -Collaborated with the marketing team to enhance the accuracy of ads performance Conducted user-research, usability testing and in-person interviews with the design team to understand the pain-points of campaign organisers in the campaign setup flow and led it's complete revamp -Led the revamp of checkout flow to reduce drop-offs -Implemented a rating and feedback mechanism in the major modules of the site to collect user feedback -Led the work on quick campaign setup using WhatsApp, Messenger and voice platform -Led the localisation of the campaign setup flow in regional languages Presentation includes: -What is a product roadmap and Why is it important? -How to create a roadmap? -How does he approach roadmap creation at Milaap -What is feature prioritisation and why is it important? -How to do prioritisation? -How they approach prioritisation at Milaap? -Case Studies from Milaap on: The top-down approach of roadmap creation Feature prioritisation both in the long & short term Implementing user-feedback

1. Roadmap,
Prioritisation,
Feature Analysis

2. Table of contents
2
● Roadmaps
● Prioritisation
● User feedback implementation and analysis

3. Roadmap
1

4. 4
High-level visual summary
Maps out vision and direction
Product offerings over time
What is it?

5. 5
● Prioritise tasks and initiatives
● Track progress toward goals
● Coordinate activities across teams
● Build consensus and understanding within
teams
● Create transparency internally and externally
Goals

6. 6
● Organisational leadership
● Product owners and managers
● Developers
For whom?

7. 7
Top Down

8. 8
When to create what?

9. 9
When to create what?

10. 10
When to create what?

11. Prioritisation
6

12. 12
Effort/Impact Matrix

13. User Feedback
Analysis

14. User
Feedback
Implemented during the first week of
November in the support widget and
withdrawal request creation modules
14

15. 15

16. An essential product
feature that allows end-
users to provide their
feedback
To capture the pain-
points about the most
critical product modules
Analyse the feedbacks
to improve the given
modules
16
1 2 3

17. 17
Usability Efficiency

18. 18
Conversion rate < 20%
Average rating < 3
20-30% conversion rate
Average rating > 4
Good + Enough feedback
to form categories from
feedback which can be
incorporated as
predefined options in
next iteration
Poor Good Great

19. 19
QuickSight Sheets Rapidminer Heap

20. Support widget conversion funnel
20

21. 21
● Praise for Milaap
● Complaints about support
● Issues about various modules
● Asking for funds
Support widget feedback

22. Withdrawal conversion funnel
22

23. Withdrawal sentiment
23

24. 24
The Good
● Praise for Milaap
● Easy/Convenient process
● Good step-by-step process
● Good checks and vetting process
Withdrawal feedback

25. 25
To Improve
● Review time for emergencies
● Clarity on USD transfer rates
● SWIFT code searching
● Arranging for interim bills
● Update withdrawal videos
Withdrawal feedback

26. 26
● Remove the feedback option from the
support widget
○ Very less conversion
○ No actionable insight
● Increase frequency of asking for feedback in
the withdrawal module
○ Every withdrawal is different
○ Need more feedback
To do

27. 27
Premise: Experiment
Of the 4 and 5
rated feedbacks
are actually
negative
20%
● Undetailed ratings show bimodal
distribution instead of normal
● Median is not an accurate reflection of
the product quality
● Detailed ratings are biased towards the
high end of the scale
● 5-pointer scale minimises differentiation
Reference: http://www.lifewithalacrity.com/2006/08/using_5star_rat.html

28. 28
● Forces users to think
binary
● Provides differentiation
The Experiment
Replace 5-
pointer rating
with a binary
rating system

29. 29
● Submit the rating only
when coupled with
feedback
● Show user’s name while
writing the feedback
Other Suggestions

30. 30
Thanks!
Any questions?
You can find me at amit@milaap.org