Here is a guide of the most essentials in content marketing for your business.

1. Content Marketing
SEO | Buyer Persona |
Social Media | Analyze
Essentials in content marketing
for your organization.

2. ”Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content
to attract and retain a clearly-
defined audience — and,
ultimately, to drive profitable
customer action..”

3. SEO
6 “To Knows” about SEO

4. Advice 1
Duration of time spent on
your blog post.

5. Do Advice 1.
The longer time spent, the higher
chance of ranking higher and the page
being validated as qualitative and
valuable.

6. Advice 2
Responsiveness

7. Do Advice 2.
You have heard it before. We will say it
again. It’s 2015, make sure your web is
responsive.
How much do you read on your mobile?
Same goes for your ideal customer.
Make sure they can use your content
on their phones.
Google takes into account the
responsiveness of your site.

8. Advice 3
Write to your Buyer
Persona

9. Do Advice 3.
The content should be written with the
aim to help your Buyer Persona.
Your Buyer Persona is a fictive person
representing an entire segment of your
target group.
To write qualitative content to your
Persona, is maybe the single most
important SEO take away.

10. Advice 4
Social Media

11. Do Advice 4.
Social Media is not only important from
a branding perspective for your
company. It helps you share the same
voice.
From a SEO perspective, it is highly
important, as the more share will assist
in driving traffic to your site and blog
page.

12. Advice 5
Title

13. Do Advice 5.
Make sure it attracts your Buyer
Persona. Make it engaging and action
oriented. A “how to” title is usually a
good bet.
“Beginner’s guide of how to write a
great article.”
Add keywords that appeal to your
Persona and keep the title no longer
than 55-60 characters. So it will appear
full length in search engines.

14. Do Advice 5.
Need help to generate blog titles:
http://www.hubspot.com/blog-topic-
generator

15. Advice 6
The tech junkie

16. Do Advice 6.
Although, the quality of the content and
duration of stay on the page is critical.
Still the importance of the slightly more
techie parts is valid:
1.Meta
2.Alt tag on pictures
3.Keywords
4.Links (far most internal links)
5.Keywords in browser title
6.Repeat keyword in main text

17. Buyer Persona
3 “To knows” about
Buyer Personas

18. Advice 1
What is a Buyer Persona

19. Do Advice 1.
Buyer Personas should represent an
entire segment of your target audience.
Buyer Personas is essential as to
create valuable content.
The best Personas are based on
market research. But you get a long
way by looking no further than to your
sales reps and CRM database.
Identify commonalities and common
asked questions among existing
customers and leads.

20. Advice 2
A set of most important
questions to identify

21. Do Advice 2.
1.What is your Buyer Personas
common objectives towards your
service?
2.What are their goals within the
organization?
3.How would your service help them
obtain their goals smarter?

22. Advice 3
Identify your Personas with
a current customer.

23. Do Advice 3.
Identify your Buyer Persona with your
current customers.
Go investigate on your current
customer representing your Buyer
Persona.
What are their common obstacles,
which social networks are they member
of, what do they like, what do they
share?

24. Social Media
5 “To knows” about
Social Media

25. Advice 1
Social Media = Spam

26. Do Advice 1.
As long as you keep the content you
share, ideally your blog posts on social
media, written towards your Buyer
Persona.
It will not be perceived as spam.
Rather as useful information that they
would want to spread to their network in
return.

27. Advice 2
Sharing is caring

28. Do Advice 2.
Sharing is caring.
Like and engage with your network’s
content and they will, if they have any
good manner at all, be sure to share
your valuable content to their network.

29. Advice 3
Identify your customers

30. Do Advice 3.
Identify your customers in social
channels. What are they liking and
commenting on?
What groups are they members of?

31. Advice 4
6 minutes Social work

32. Do Advice 4.
Put aside 6 minutes every morning to
share and engage on social media
where your Buyer Persona is.

33. Advice 5
10 loyal influencers

34. Do Advice 5.
Write a list of 10 influencers. Look them
up on social media. Connect with them.
Share their content. Invite them to co-
operate.

35. Analyze
Measure success and
improve.

36. Advice 1
Build your site for
conversions

37. Do Advice 1.
In order to be able to track the success
of your content efforts.
It is essential to add forms on which
your contact can leave their information
when interested in your service and
content that you provide.

38. Advice 2
Make the site easy to navigate
and show case how you can
help/serve your Buyer Persona.

39. Do Advice 2.
Make sure your site takes your Buyer
Persona down a well thought journey -
leading them to a natural next step
when browsing.

40. Advice 3
Follow up what your visitors do
on your site to better serve
them.

41. Do Advice 3.
Select a few main metrics to measure
the success of your content marketing
campaign.
You want to track:
Visitors
Visitors/Contacts
Of course when it comes to digital
marketing you can track in great detail,
yet this is a good start.

42. “Today is a perfect day
to start being
awesome.”
-Team Doidea