This document discusses the importance of social media and social selling for businesses. Some key points include:
- People trust recommendations from friends and family over company advertising. Employees are seen as more trustworthy sources than marketing.
- Most adults are on Facebook and engage in online communities to research solutions before speaking to sales reps.
- Social media allows sales teams to listen to discussions and respond supportively rather than with sales pitches. It provides opportunities to build relationships and access customer information.
- All employees now have a role in marketing, sales and customer service through social media. Sales reps who use social selling are more likely to meet their quotas.
- The document provides tips for sales reps to engage on social media