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Time
                                Saving
                              Strategies
                               for your
                                Social
                              Presence


heather walsh             
inter@ctive strategist
the weisse group, llc
social media
is about listening and building
community
            comprised of your
            customers, colleagues
            & potential customers
message

 my brand




                                                 cons
         message
                        vs.




                                                   ume
                                                       rs
           consumer
                                my brand
traditional marketing          inter@ctive marketing



         how does social media affect messaging?
It’s about quality, not quantity.
      Start with a strategy.
It’s not about you. It’s about them.
            Converse.
why are you using social media: relationships, search equity,
reputation maintenance? Gain your targeted audience’s attention?
Drive traffic to your store, blog, or website? Enhance your customer
services? grow email list?


how will you be social: will an individual maintain? will a team?
who is on your team? what networks will you use?


what kind of content will your create, curate and share:
written, video, photo, links, news, deals, coupons, inspiration, ideas


budget what can you afford: time and money?
                            getting started
                         develop your strategy
scan & tag
curate your content

  RSS Readers                  Feedly

  News Sources              Google Alerts
 Image Collecting             Pinterest
    Web Finds                  List.ly
 Notes, Web Finds             Evernote


                      getting started
                    develop your strategy
feedly
curate your content: rss reader




Feedly                        content curation
google alerts
curate your content: news sources




Google Alerts               content curation
pinterest images
curate your content:




Pinterest              content curation
list.ly content: social web finds
curate your




List.ly                    content curation
evernote everything
curate your content:




Evernote           content curation
so what social network is right for
      your business?
the BIG six
1 billion active users

  200+ million interact with a
  mobile device

  average user generates 90
  pieces of content/month

  250+ million engage with
  Facebook through external
  sites (i.e. ‘liking’)

  easily set-up loyalty programs
  and offer deals

WHY: Engage with customers,
potential customers, colleagues,   facebook
partners                           at-a-glance
what is edge rank?

Facebook’s “quality” score for content.
Affinity is the term given to
                how closely related the viewer
                is to the Edge creator.



                Weight is the term given to the
                value of each Edge you interact
understanding   with. Certain interactions are

edge rank       more valuable to your
                EdgeRank than others.




                Decay relates to the age of the
                Edge. The older an Edge
                interaction is, the less likely it is
Source:
DylanDoes.com
                to influence the EdgeRank.
• Don’t buy likes.                     • Opt for brand-related content.
• Ask questions of your users.         • Every once in a while, mix it up
  Get a conversation happening.          with something funny.
  Questions promote comments           • Got a big product release
  and likes, which result in greater     coming up? Be sure you build
  Affinity.                               up your affinity metric for a
• Provide value with items like          few weeks prior. Get your
  coupons.                               customers/viewers interacting
• Add rich media. Trial different        with you.
  types of media. What works with      • Pay for it. Facebook Ads or
  your community? {side note:            Sponsored Content (with a
  when posting pictures, post either     strong call to action) are a good
  one or four or more at a time.}        way of getting your Affinity
• Test to find out when your users        metric.
  are going to be using
  Facebook.
                                            how to
                   increase your edge rank
time saving
       strategies

use data-driven decision
making (use your
insights)
schedule your posts
vary your content based
on your calendar
facebook
insights
facebook
insights
facebook
insights
facebook
a tale of 2 posts
facebook
schedule content
facebook
schedule content
facebook
activity log
100+ million active users

 More than 50 million tweeters
 log in each day

 More than 230 million daily
 tweets - up 110% since
 January 2011

 55% interact with a mobile
 device - where most local
 searches happen                 VIEW TWITTER STATS REPORT




WHY: Reach existing customers
and new customers, colleagues                                twitter
                                                   at-a-glance
time saving
    strategies

use data-driven
decision making
be purposeful about
who to follow; use twitter
lists so you can scan and
converse
schedule your updates
your
           klout score




data driven content      www.klout.com
your
           tweet reach




data driven content      www.tweetreach.com
your
           interactions tab




data driven content
your
          twitter lists

A list is a curated group of Twitter users.
You can create your own lists or subscribe
to lists created by others. Viewing a list
timeline will show you a stream of Tweets
from only the users on that list.



scan and converse
industry partners/
   businesses
   colleagues           What kind
   customers
                         of lists?
   local tweeters
   media sources

                         your
scan and converse
                         twitter lists
your
          twitter lists




scan and converse
your
          twitter lists




scan and converse
your
          twitter lists




scan and converse
your
twitter
lists




how to add a person to a twitter list
hoot best friend
your new
         suite
              track multiple social networks

              schedule formatted content

              optimize with auto schedule

              search relevant content

              create reports

              use browser toolbar

              desktop, online & mobile

              integrate RSS reader, evernote,
              email markeing, etc.
create a social media
 calendar
 set a schedule for yourself
 to notify or not to notify:
 that is the question
 set realistic engagement-
 based social media goals
 based on your strategy

time saving
strategies
It’s about quality, not quantity.
      Start with a strategy.
It’s not about you. It’s about them.
            Converse.
next webinar
march 19, 2013

   It’s all about the IMAGE:
 Maximizing the Visual through
           Social Media
heather walsh                    
inter@ctive strategist
the weisse group, llc
twitter: hlw2
skype: hlweisse
email: heather@weissegroup.com
phone: 443-712-8168



www.weissegroup.com

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Time Saving Strategies for Managing Your Social Presence

  • 1. Time Saving Strategies for your Social Presence heather walsh inter@ctive strategist the weisse group, llc
  • 2. social media is about listening and building
  • 3. community comprised of your customers, colleagues & potential customers
  • 4. message my brand cons message vs. ume rs consumer my brand traditional marketing inter@ctive marketing how does social media affect messaging?
  • 5. It’s about quality, not quantity. Start with a strategy. It’s not about you. It’s about them. Converse.
  • 6. why are you using social media: relationships, search equity, reputation maintenance? Gain your targeted audience’s attention? Drive traffic to your store, blog, or website? Enhance your customer services? grow email list? how will you be social: will an individual maintain? will a team? who is on your team? what networks will you use? what kind of content will your create, curate and share: written, video, photo, links, news, deals, coupons, inspiration, ideas budget what can you afford: time and money? getting started develop your strategy
  • 7. scan & tag curate your content RSS Readers Feedly News Sources Google Alerts Image Collecting Pinterest Web Finds List.ly Notes, Web Finds Evernote getting started develop your strategy
  • 8. feedly curate your content: rss reader Feedly content curation
  • 9. google alerts curate your content: news sources Google Alerts content curation
  • 10. pinterest images curate your content: Pinterest content curation
  • 11. list.ly content: social web finds curate your List.ly content curation
  • 12. evernote everything curate your content: Evernote content curation
  • 13. so what social network is right for your business?
  • 15. 1 billion active users 200+ million interact with a mobile device average user generates 90 pieces of content/month 250+ million engage with Facebook through external sites (i.e. ‘liking’) easily set-up loyalty programs and offer deals WHY: Engage with customers, potential customers, colleagues, facebook partners at-a-glance
  • 16. what is edge rank? Facebook’s “quality” score for content.
  • 17. Affinity is the term given to how closely related the viewer is to the Edge creator. Weight is the term given to the value of each Edge you interact understanding with. Certain interactions are edge rank more valuable to your EdgeRank than others. Decay relates to the age of the Edge. The older an Edge interaction is, the less likely it is Source: DylanDoes.com to influence the EdgeRank.
  • 18. • Don’t buy likes. • Opt for brand-related content. • Ask questions of your users. • Every once in a while, mix it up Get a conversation happening. with something funny. Questions promote comments • Got a big product release and likes, which result in greater coming up? Be sure you build Affinity. up your affinity metric for a • Provide value with items like few weeks prior. Get your coupons. customers/viewers interacting • Add rich media. Trial different with you. types of media. What works with • Pay for it. Facebook Ads or your community? {side note: Sponsored Content (with a when posting pictures, post either strong call to action) are a good one or four or more at a time.} way of getting your Affinity • Test to find out when your users metric. are going to be using Facebook. how to increase your edge rank
  • 19. time saving strategies use data-driven decision making (use your insights) schedule your posts vary your content based on your calendar
  • 27. 100+ million active users More than 50 million tweeters log in each day More than 230 million daily tweets - up 110% since January 2011 55% interact with a mobile device - where most local searches happen VIEW TWITTER STATS REPORT WHY: Reach existing customers and new customers, colleagues twitter at-a-glance
  • 28. time saving strategies use data-driven decision making be purposeful about who to follow; use twitter lists so you can scan and converse schedule your updates
  • 29. your klout score data driven content www.klout.com
  • 30. your tweet reach data driven content www.tweetreach.com
  • 31. your interactions tab data driven content
  • 32. your twitter lists A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. scan and converse
  • 33. industry partners/ businesses colleagues What kind customers of lists? local tweeters media sources your scan and converse twitter lists
  • 34. your twitter lists scan and converse
  • 35. your twitter lists scan and converse
  • 36. your twitter lists scan and converse
  • 37. your twitter lists how to add a person to a twitter list
  • 38. hoot best friend your new suite track multiple social networks schedule formatted content optimize with auto schedule search relevant content create reports use browser toolbar desktop, online & mobile integrate RSS reader, evernote, email markeing, etc.
  • 39. create a social media calendar set a schedule for yourself to notify or not to notify: that is the question set realistic engagement- based social media goals based on your strategy time saving strategies
  • 40. It’s about quality, not quantity. Start with a strategy. It’s not about you. It’s about them. Converse.
  • 41. next webinar march 19, 2013 It’s all about the IMAGE: Maximizing the Visual through Social Media
  • 42. heather walsh inter@ctive strategist the weisse group, llc twitter: hlw2 skype: hlweisse email: heather@weissegroup.com phone: 443-712-8168 www.weissegroup.com