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Visual
Storytelling:
Strategies to Engage
Through Live Video
#Creativation
By Heather Heuman
@HeatherHeuman
Overview
#Creativation
Why Use Video
Basic Tips for Live Video
Periscope & Twitter Live
Overview
Pro Tips for Periscope & TL
Facebook Overview
Pro Tips for Facebook Live
Q&A HEATHER HEUMAN
#SweetTeaSocial
@HeatherHeuman #Creativation
But Why?
@HeatherHeuman #Creativation
Real Time Conversations
Rapid LIKE, KNOW & TRUST Factor
Increase Engagement for Live Events
Grow your Community
Why Live Video?
@HeatherHeuman #Creativation
Increase your Influence as an Expert
Reach New Audiences
Easy to Consume
Why Live Video?
@HeatherHeuman #Creativation
You can't FORCE
people to
consume your
content. But you
can
ADD VALUE.
@HeatherHeuman
Basic Tips on Live Video
#Creativation
Be Yourself (Introverts & Extroverts)
Give Amazing Value
Deliver the content of the video first
Compelling Title Matters: 1-2 hashtags
@HeatherHeuman
Basic Tips on Live Video
#Creativation
Have Bullet Points to Cover
Grow your Email List By Having a Call
to Action Telling People About your
Opt-In
Ask Questions
Repurpose the Content
@HeatherHeuman #Creativation
Periscope/Twitter Live
Overview
Twitter bought Periscope
Great marriage between the
two of them
@HeatherHeuman #Creativation
Tweet This
Twitter bought Periscope
Great marriage between the
two of them
One third of ALL
online activity is
spent
watching
VIDEO.
#Creativation
CREDIT: HUBSPOT
@HeatherHeuman #Creativation
Periscope/Twitter Live
Overview
Streams Live Within Twitter
Go Live Within Twitter
Audience can comment, ask
questions
Tap screen to give
@HeatherHeuman #Creativation
Pro-Action Steps for
Businesses
using
Periscope/Twitter Live
@HeatherHeuman #Creativation
Tweet This..
Have YOUR Twitter Icon highlighted,
then hit
'Start Broadcast' on Periscope.
@HeatherHeuman #Creativation
Engage on
Twitter to
those that
interact w/
you on your
Periscope.
@HeatherHeuman #Creativation
Authentically
Ask Your
Audience to
Share the
Broadcast
@HeatherHeuman #Creativation
Broadcast
Easily Within
Twitter
@HeatherHeuman #Creativation
When your
LIVE viewers
are low,
Don't Give Up!
@HeatherHeuman #Creativation
Facebook Live Overview
Broadcast to a Warm
Audience from Personal
page, Business Page, Events &
Groups
@HeatherHeuman #Creativation
Pro-Action Steps for
Businesses
using
Facebook Live
@HeatherHeuman
1. Aim to do Facebook
Live for 2-10 minutes
Max is 90 minutes
#Creativation
@HeatherHeuman
2.
At the end of
the broadcast,
you get instant
feedback as to
how many
people were
watching live.
#Creativation
@HeatherHeuman
3.
#Creativation
When Broadcast is
Complete, Save to
Camera Roll
@HeatherHeuman #Creativation
Use #FBLive Analytics to see which videos
get most traction. Create more w/ similar
content.
Tweet This..
Need Help with Your
Take a
SCREENSHOT
SweetTeaSocialMarketing.com/free
@HeatherHeuman #Creativation
of people are more likely to engage
with a strong, professional brand. The
social selling model ensures that your
company’s brand will encourage buyers
to seek you out.
Your social media presence IS
your introduction to your
buyers/clients
81%
@HeatherHeuman
Production Team
DESIGN BY
HEATHER HEUMAN
#Creativation
IMAGES BY
HEATHER HEUMAN
SweetTeaSocialMarketing.com
@HeatherHeuman
Now some Q&A
#Creativation
LET'S STAY CONNECTED
Heather@SweetTeaSocialMarketing.com
(803) 908-7593

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Visual Storytelling Through Live Video