Seobusiness سئو-سایت-آموزش-رایگان-بهینه سازی
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Seobusiness سئو-سایت-آموزش-رایگان-بهینه سازی
- 1. HOW TO USE LOCAL SEO TO http://seofirstpage.ir GROW YOUR GREEN INDUSTRY BUSINESS
- 4. First Heard Source by Purchase Recency
- 7. Where am I now and how do I compare to my competitors?
- 10. PLAN TO GROW YOUR LINKS
- 14. TITLE
- 15. Lawn Care and Landscaping Services | Saanich Peninsula | Saanich | Sidney | Victoria
- 16. DESCRIPTION
- 17. Kelly Green Irrigation are award winning professionals in irrigation design, installation & water management. Kelly Green Irrigation serves Minneapolis, MN!
- 18. NAVIGATION
- 20. CONTENT
- 22. MOBILE
- 24. TIPS
- 25. MULTIPLE HOW TO RANK FOR CITIES WITH ONE PHYSICAL LOCATION
- 26. MY BUSINESS CREATE A GOOGLE LISTING
- 28. DON’T
- 29. MULTIPLE HOW TO RANK FOR CITIES WITH MULTIPE PHYSICAL LOCATIONS
- 30. MY BUSINESS CREATE MULTIPLE GOOGLE LISTING
- 31. OPTIMIZE
- 32. TOOLS
- 46. BETTER EMPLOYEES 15 WAYS TO HIRE IN YOUR GREEN INDUSTRY BUSINESS
Hinweis der Redaktion
- Hi everyone, thank you for joining us for How to Use Local Seo to Grow Your Green Industry Business, a free webinar presented by HindSite Software. A quick housekeeping item: After the webinar, we will be answering questions you have. If you have a question, please enter it into the questions box in the GoToWebinar panel. If that panel ever disappears, you can usually get it back by clicking the orange arrow in the upper right hand corner of your screen. http://seofirstpage.irآموزش سئو سایت-آموزش سئو-سئو سایت-بهینه سازی سایت-
- Before we get started, a quick note about the disembodied voice you’re hearing. I’m Chad and I’m the marketing manager at HindSite. One of our core values at HindSite is to always improve and make life better. Our software is all about making life better by eliminating paperwork and freeing our customers to work on growing their business – and spend time with their families. More on that later. But this webinar is a part of our effort to help you grow your business. And, as I’ll show you, one of the best ways to grow your business is by leveraging the Internet to develop leads. So let’s get started.
- SEO stands for Search Engine Optimization. At it’s core, it’s a way to help your business website get found among the billions of pages indexed by the major search engines. Local SEO is what we’ll be focusing on in this webinar. Local SEO is, you guessed it – Search Engine Optimization for local search queries. For green industry businesses, ranking high for “lawn mowing” isn’t probably going to do much. But for a green industry business based in St. Paul, ranking high for lawn mowing in St. Paul could be a goldmine.
- Here’s why – Last year we conducted a survey of nearly 500 people who had bought green industry services. Not unexpectedly, those that found their service provider ten years ago were almost unanimous in how they found their provider: They asked their friends, family or neighbors. Those that bought in the past year, however, were just as likely to have found their current provider by doing an internet search as they were through their network. There’s a clear and obvious trend: Buyers trust the Internet as much as their friends when it comes to finding contractors. I would expect that trend to continue. So the takeaway – if you rank high for local search, you’re likely to grow faster than your competitors who don’t. So how do you rank high? My goal in this webinar is to deliver usable tips with real-world examples.
- I’ve split this presentation into four parts that I think are vital to SEO success: Creating a strategy – In this section I’ll show you why you need to analyze and plan before you do anything else and give you some tips designed to help you do that. On-Page Optimization – Once you’ve got an overall strategy, I’ll show you how to optimize your web pages so they rank as high as possible. Scenarios – Then, we’ll look at a few common web page scenarios facing green industry businesses, and I’ll give you some actionable tips designed to help Tools – Finally, I’ll give you a list of tools – most of which are freely available – that can help you with your strategy and execution.
- The first thing you need to do is create an SEO strategy. Your strategy includes researching the local SEO landscape, building targeted keywords for which you want to rank, reviewing your site for usability, putting together a link-building plan and figuring out how to measure your success. So let’s jump into each of those strategy items in detail.
- One of the first questions I would ask when helping determine your strategy is Where am I now and how do I compare to my competitors? To answer that question, identify all the local keywords you can possibly think of. To me, it’s as easy as listing all your services, listing your service territory, and then combining the two. There are a number of tools that can help you do this, one of which I’ll discuss a little later. Then, take that list and do some searches. I’m anal, so I’d document the top 10 for each keyword, and analyze why they rank high. See how many citations they have, how many links they have, how many reviews they have and what those reviews say. Compare that to your site. You’ll likely immediately see opportunities to rank high based on this data. BrightLocal is a solution that can do this analysis for you for $20 a month. You don’t necessarily need to go through all that work – you can typically do a search and see how easy it will be to rank. For example, if you search of irrigation service Maplewood, where I live, almost half the results aren’t actual irrigation businesses. It’s things like Angie’s list and Thumbtack. A local business should be able to outrank those fairly easily.
- Given that data, I’d start identifying the keywords that are going to be easiest for your business to rank. Rate them all based on how competitive they are and how much traffic they’ll bring to your site. Then brainstorm content ideas that will help you target those easy-to-rank keywords. For example, maybe you want to rank for irrigation service maplewood. You could create a web page that talks about your irrigation services in Maplewood. Create a page dedicated to customer testimonials based in Maplewood. Create content about local water management goals within the city of Maplewood, or run a promotion on social media specifically for Maplewood residents to draw them to your landing page. Then, put together a plan to execute on two or three of those pieces of content.
- Search engines in part score sites based on how usable it is. In it’s earliest days, Google realized that if someone clicked on a search results and immediately hit the back button to search again, they likely had visited an irrelevant site, and adjusted that site’s search rank accordingly. So make your site extremely usable. Examine your site map – is it structured in a way that logically makes sense? What about your menus? Do they take people to pages that deliver exactly what they’re expecting? Is it professionally designed and accessible to modern browsers? Do you have high quality, unique and credible content? If you built your website yourself, I’d get a second opinion on it. One of the places that I see a lot of green industry pros go for feedback is Lawnsite – they’ve got an entire forum dedicated to website discussion and a lot of members are experts on design, usability and the green industry. آموزش سئو,آموزش سئو سایت,سئو سایت, بهینه سازی سایت,آموزش بهینه سازی سایت, آموزش سئو وردپرس, آموزش سئو و بهینه سازی سایت, آموزش رایگان سئو و بهینه سازی سایت, Seo Training,آموزش افزایش سئو سایت,افزایش سئو سایت,هانیه غفرانی,مقالات سئو, سئو و بهینه سازی, سئو وب سایت, مقاله سئو, نکات مهم سئو,آموزش سئو, pdfفیلم آموزش سئو,آموزش کامل سئو,آموزش تصویری سئو,آموزش رایگان سئو, انجام خدمات تخصصی سئو سایت, متخصص سئو,افزایش بازدید, افزایش بازدید سایت,افزایش رتبه سایت, افزایش رتبه سایت در موتورهای جستجو, افزایش سرعت ایندکس, افزایش سرعت سایت, افزایش پیج رنک گوگل, افزونه سئو, افزونه سئو برای وردپرس, الکسا, ایندکس گوگل, اینفوگرافیک سئو, بازاریابی اینترنتی, بهینه سازی تصاویر , بهینه سازی قالب, بهینه سازی وب سایت,دانلود رایگان کتاب سئو, دانلود فیلم سئو, دانلود کتاب سئو, سئو, سئو سایت, شبکه های اجتماعی, نرم افزار سئو, نقشه سایت, پلاگین سئو, پیج رنک گوگل,کلمات کلیدی, کلمه کلیدی , آموزش سئو حرفه ای, خدمات سئوSEO,SEARCH ENGINE OPTIMIZATION ,google seo, seo company, website design,seo wordpress,طراحی وب سایت,طراحی وب,ساخت سایت,ساخت وب سایت, طراحی وب سایت ,ساخت وب سایت بهینه سازی شده برای موتورهای جستجو, سایت ریسپانسیو,طراحی سایت ارزان حرفه ای و سئو,فروشگاه اینترنتی
- One of Google’s differentiators in it’s early days was that they used the number and quality of inbound links to determine the relevance of a website. Though they’ve added a lot more ranking factors over the years, inbound links are still an important indicator of a site’s quality. So get good, local links. If you belong to any local organizations – like a Chamber of Commerce – see if they will link back to your site. If there are any businesses you frequently parter with for services, approach them for a reciprical linking arrangement. Another great way to get local links is to “create” a local story related to your business. Hold a contest and judge the city’s most beautiful lawn. If you find that your local government agency uses “dumb” watering methods, turn it into a story and pitch it to your local newspaper. Hold an event – like a 5K or park greenification – for charity and approach local businesses and newspapers to promote it. Going green is also a great idea. We pitched an idea to our customers a couple years ago where they placed a “I’m paperless” on their website with a link back to our website. It helped us get a lot of great links from green industry businesses and helped our customers promote their business to their customers. Think of ways to do the same for your business.
- The final part of your high-level SEO strategy is to determine what metrics and measurements you’re going to use to determine if you’re successful. First, I’d plug something like Google Analytics into your website, if you haven’t already. That will help you collect data that determines how successful you’ve been. Then, it becomes time to determine what metrics are important. If possible, I’d report weekly on your metrics so you can see how they’re going up (or down) over time. Some high level things you can measure and report: We look at our web page visits and search visits on a weekly basis. These are easy to retrieve from Google Analytics and will provide a general overview of what impact your SEO changes had on your overall traffic. 2. But you also want to analyze what impact it’s had on sales. To a certain extend, web traffic is a vanity metric. If you’re getting a lot of unqualified traffic – meaning people who aren’t likely to buy – your SEO isn’t generating a return on your investment. So I’d highly recommend that you track the source of every lead you get so you can see what activities are generating the most sales – and which have a positive ROI.
- Note that our software can help you with this. Our Sales Manager enables you to associate a lead source to every contact, so you can see what types of leads generate the most revenue. Without that end-to-end reporting from lead to revenue, it’s hard to determine which marketing tactics are successful. So make sure you’re thinking about how you’re going to determine success when you ideate on any marketing strategy.
- Now that you’ve got a general idea about how to create a strategy, let’s look at specific, on-page optimization tips that will help you conform to basic SEO standards.
- The title tag defines the title of a document and are often used on the search engine results page – so they’re important to the success of your web pages. There are a number of things you can do to optimize them: Make sure they’re all unique. Since every page on your website should be targeting a specific keyword or words, you don’t want every title to say the same thing. Make them relevant to the page. It’s a mistake I see often, and kill your ability to rank Try to keep them under 55 characters so they display property on a search engine result. Make sure they describe the content on the page
- Island Pro Mowing & Landscaping does a good job with their title tags. In this case, their homepage has a primary keyword, a secondary keyword and four locations. It might be a bit long, but it probably helps them rank high in a couple different cities/areas.
- The meta description is another important part of optimizing your web pages. Though it likely won’t heavily impact your ranking, it often is shown in the search results, so well-written meta descriptions can help you generate more web site visits. Some tips to improve your descriptions: Like title tags, they should be unique for each page. Be sure to use keywords in them as well – repeat both the primary and seconday keywords you used in the title. Again, like title tags, make sure they accurately describe the page’s content. If they don’t, you’ll hurt your page rank. Finally, keep them brief. Usually the optimal length is longer than a title at 155 characters, but brevity is still important to avoid them being truncated by the web server. Think of your meta descriptions as ad copy that drives people to click on your search results.
- Think of your meta descriptions as ad copy that drives people to click on your search results. This one by Kelly Green Irrigation is good because it mentions “award-winning” and what location they serve. Lots of keywords, a location and good differentiation that makes me want to click on it.
- Many people overlook the actual structure of their navigational elements when optimizing their web pages for search. Though it may not directly impact search results, an easy to understand and use navigational structure will result in visitors going deeper into your site, which not only helps them better Some tips when designing your navigation: Go from general to specific content Use text navigation. Never use images or flash for navigation because many search engines can read those. Use text links – including breadcrumbs – to get as many keyword-specific links as you can on your site. It will help the search engines – and users – understand the content on each page they index or visit. Create an HTML sitemap for people and an XML sitemap for search engines. There are a number of tools online that can help you create an XML sitemap. Once you’ve created it, go to Google Search Console to upload it.
- A good example of strong navigational elements is the Select Sprinklers website. They’ve used text links across the top. They go from general information to more specific information the deeper into the site you get. They haven’t created a lot of menus and awkward navigation. It’s generally just easy to navigate. However, it is missing a sitemap.
- In the past, there were a lot of opportunities to “game” search engines. Keyword tags, link building schemes, a lots of other so called black hat techniques made it easy for some lesser known website get to the top of Google. That’s for the most part no longer the case. The content on your page likely has the biggest impact on how well you will rank. Quality content really is the key to higher search rankings. Some tips to consider: Make your content easy to read. Grammar and punctuation are important, but so are things like headers and bullets. A giant paragraph of yellow text isn’t easy to read. So make sure your content looks easy to read. Create unique content and you’ll be rewarded. Whether it’s on your website or a blog post, make sure your content is unique and engaging. If it isn’t, it’s likely that you’ll be ignored. Think users first and search engines second. Write for your buyers. Use words that they’d use, not words that search engines will use. If you write for your buyers, you’ll get better results. Use descriptive, consitent anchor text when creating link. If you have a page about lawn maintenance, link to it using those words. That will associate those keywords to that page for search engines. Don’t forget to use descriptive image names and alt tags. Alt tags are used to tell people who can’t see the images what they are. Make sure they match the keywords you’re trying to rank for. Finally, be mobile friendly. Google has said sites that aren’t mobile friendly, so invest in a responsive design that changes sizes based on what screen the viewer is viewing it on.
- A great example of leveraging content to create a great user experience is WeedPro in Ohio. Their homepage has links to customer stories, pricing information, downloadable guides, videos and more. Plus, they’ve got a lot of really unique, local content on their blog. I’m guessing they’ve invested a lot of money into their site – thought I’m willing to bet they also have a high return on their investment.
- Finally, you need to design your site to be mobile friendly. Roughly half of all web searches are performed on mobile devices. Google has stated that sites that aren’t mobile friendly will be ranked lower. So if you don’t have a responsive design – a website design that resizes to the screen viewing the site – you’re likely to be penalized by Google. Most content management systems like WordPress or Squarespace are mobile-friendly, so if you have a relatively modern website on a recognizable platform, you should be OK.
- One way to check is to simply go to your page and resize the browser window. If you’re site is mobile friendly, the content will resize to fit the window.
- So now that you’ve got a general idea of how to create a Search engine strategy and how to improve your on-page optimization, let’s look at two common green industry problems: How to rank locally for multiple cities in a service area for which you have one office location, and how to rank in multiple service areas where you have multiple service locations.
- Let’s begin by talking about how to rank for multiple cities when you only have on physical location. You’re most likely to rank highly initially for the city in which you are physically located. For example, Maplewood is a suburb of St. Paul. If I have a physical location in Maplewood, I’m naturally going to rank higher in Maplewood because all of the directories with information about my business show my physical address in Maplewood. But I also want to rank for surrounding towns like St. Paul, Oakdale, Shoreview, Little Canada, etc. To do that is going to require a little more work.
- The first thing you’ll want to do is create a Google My Business listing. There are a ton of benefits to the listing – it makes it easy for people to find your business when they search, when they use Google Maps, etc. But it also gives you a place to collect reviews, which are shown when someone searches for your business. Creating this account will help associate your physical address with your business for Google, so you’ll rank higher in the city where you’re physically located.
- Next, identify the surrounding cities for which you want to rank. Then, create unique pages for each one. The image on this slide shows one way to do it. Though I don’t think it was executed very well, the idea is right. Create an “Areas Serviced” or “Locations” menu. Put in the city names. Then, create unique content for each city. The example shown does not have unique content, which Google could penalize. So make each city page unique. Include unique testimonials, examples of your work, city ordinances. Whatever it takes to create unique, relatively long and useful content. Make sure you link to these pages from a top-level menu. That will help your pages get crawled by search engines and found by visitors. Finally, get some social mentions for your local city pages. Run promotions for each city throughout the year on these pages to drive traffic to them and get them mentioned on social media. Social is a significant part of Google’s ranking algorithm, so the more social mentions you get for your local pages, the higher they’ll likely rank.
- There are also a few things you shouldn’t do. I’ve seen some businesses try to rank in cities by creating virtual offices there using PO Boxes as addresses. Don’t do that. It violates Google terms of service and could lead them to penalize your business. I mentioned this earlier, but it’s worth repeating: Don’t repeat the same content on each of your localized pages. Create new content for each page. Google penalizes duplicate content, so though that may be the easiest and quickest way to create content, it will actually hurt your rank, not help it.
- If you have a larger green industry business, it’s likely that you’ll have multiple physical locations. Which means you want to rank for each of those physical locations as well as for the territories surrounding each of those physical locations. So in this case, you may serve a large metro area, but have offices on either end of that metro area. Meaning you want to rank for your physical locations as well as territories around those physical locations.
- As long as your physical locations have their own telephone numbers and is staffed during stated hours, you can create a Google My Business page for each location, which should make it a little easier for you to rank in each of those cities.
- Then, it’s time to optimize your website. First, I’d create a page for each office with a distinct menu (Offices). You’ll link each of the My Business listings to the local page to pass some link juice to those pages. Next, like we discussed earlier, I’d create a bunch of surrounding city pages for which you want to rank, utilizing the same basic structure we discussed earlier. You also want to optimize your headers and footers so you list your locations and phone numbers. Then, you need to go about building links for your physical location pages as well as the city pages within your territory. It’s much the same as we discussed should you have one location, except likely with more targeted cities on your list. So, again, think of unique things you can put on each of your territory landing pages that will drive traffic and eyeballs to these pages.
- So now that you have an overview of somethings to do to improve your local search engine rank, let’s take a look at some tools that can help you measure where you are and where you need to go.
- One of the first tools I’d look at it – if you don’t already have it installed – is Google Analytics. It’s free, and it delivers a lot of great information that can tell you how your website is performing. It’s relatively easy to install by adding a few lines of code to your site, and then you can sit back and watch the data roll in. And it’s data that can really help you understand how users are interacting with your website. Things like bounce rates and time on page can not only tell you how well your pages are performing, but also impact your search engine rank. So I’d highly recommend installing Google Analytics or some other analytics software to better understand how your site is functioning.
- I’ve talked previously about this and don’t want to belabor the point, but I’d also highly recommend setting up a Google My Business page. It’s really a great tool to get your business more visibility when people search for you. And, as I mentioned, it can help give Google signals that help you get found and rank higher.
- My last Google tool is what was formerly Google Webmaster, but I think now is called Google Search Console. Google Search Console can help you identify any technical errors you have with your site – like file not found errors or server errors as well has help you see what keywords are driving traffic to your website. Plus, I mentioned earlier that you should create an XML sitemap for your website that helps search engine crawlers index your site. That sitemap can be submitted and monitored through the Google Search Console.
- Another site with great free tools is Moz.com. In addition to paid SEO monitoring tools and great informational resources, Moz has a couple free tools you can use specifically to see where and how you and your competitors are listed on directories that impact your local search engine ranking. They also have a great Open Site Explorer that enables you to see at a high level how your site is performing, and then can compare those results to those of your competition.
- At HindSite, we’re users of HubSpot’s marketing software and in addition to creating great content, they’ve got a website grading tool that is worth using. Basically, it grades your website based on performance, mobile responsiveness, SEO and security. Plus, it delivers more information about each of the ranking factors, helping you better understand and improve your website. Best of all, it’s completely free!
- Buzzsumo isn’t really a traditional SEO tool, but more of a content idea generation tool. Basically, you can plug in a topic or competitor’s website, and see the content that they’ve created that generates the most social shares. That can help you brainstorm content for a blog, if you have one, or see what your competitors are doing to drive traffic to their site. http://seofirstpage.ir/%D8%A2%D9%85%D9%88%D8%B2%D8%B4-%D8%B3%D8%A6%D9%88-seo-learning/
- Ahrefs isn’t a free tool like those previously mentioned and it isn’t necessarily cheap at $80 a month, but the data it can deliver is exceptional. Offering reports about your backlinks, your keyword ranks, a tool similar to BuzzSumo that helps you discover popular content and a lot more, you can use ahrefs not only to see how you’re site is performing, but you can also see how competitors are doing. Like I mentioned earlier when we discussed having a strategy, ahrefs can give you the data you need to determine your SEO strategy.
- I mentioned earlier that when you develop your SEO strategy, you’ll want to create some measurements to determine how successful your plan is. AuthorityLabs delivers visibility into how you rank for specific keywords. Which is good in and of itself, but it also goes one step further and shows you local results. Meaning you can see where you rank within specific cities and postal codes to determine how successful your local SEO plan is. It costs $50 a month.
- I mentioned BrightLocal a little bit earlier, but it’s a relatively inexpensive tool designed to help you measure and improve your local SEO. You can track search ranking, audit your directory listings, see your Google Local listing, monitor online reviews and more. It’s a great tool that can help you measure you local SEO plan.
- I mentioned in passing that social shares play a role in how you rank. Hootsuite is a tool that helps you manage all your social platforms from a single interface. It’s not really an SEO tool, but if you don’t have much of a social media presence and want to improve it, HootSuite is the tool for you.
- The reason you want to create a search engine optimization strategy is simple: You want to grow your business. An SEO strategy will help you do that by putting your website in front of more people. HindSite can also help you grow your business. Our software is designed to eliminate paperwork throughout your business, saving you time and money in the process. It frees you from busywork so you can focus on improving your customer experience. http://seofirstpage.ir/%D8%A2%D9%85%D9%88%D8%B2%D8%B4-%D8%B3%D8%A6%D9%88-seo-learning/ And it works – according to our 2015 Green Industry Benchmark Report, our customers were twice as likely to have experienced revenue growth in excess of 20% that the industry average.
- If you’re interested in learning more about how our software can help you grow, give us a call at 888-271-4076 or email sales@hindsitesoftware.com and we’d be happy to show you a demo.
- Thank you for joining us today! I hope you learned some great ideas that will help you grow and improve your green industry business by maximizing your local SEO rankings. After the webinar closes, a survey will pop up asking you to rate the webinar. Please take a moment to tell me how valuable this session was to you. Also, we have a webinar planned for next month at 1 p.m. Central on Wednesday, February 10, titled 15 Ways to Hire Better Employees in Your Green Industry Business. I’ll send a follow-up email later today or early tomorrow with links to register for that webinar. Thanks again for joining me today and have a great day!