Saleforce SFDC CRM industry entry, Acquisition, Mergers, milestones, Talent pool growth, Product Launches history with timeline, Industry growth, Cloud only Strategy

1. 1990 2005 2007 2008 2010 2011 2012 2013 2014 2015 2020
Today
Mar,1999
200620001999
Salesforce.com launched
the first major Software-as-
a-Service (SaaS) CRM;
2004
Saleforcemilestonesovertheyears
20162009200320022001
Jun,2004
Salesforce.com initial
public offering was
listed on the New York
Stock Exchange.
Feb,2000
salesforce.com
officially launched its
CRM targeting small
business at the time
Feb,2000
salesforce.com officially
launched a full suite of CRM
applications targeting
Medium-sized Business
Dec,2005
Salesforce launched
AppExchange – an market
place for 3rd party apps which
run on Force.com platform
July,2013
Salesforce launched a new
product called Sales
Performance Accelerator - It
combines the CRM with the
Work.com & Data.com
Acquired
Sendia
Acquired Kieden
(now Salesforce for
Google AdWords)
Acquired Kenlet –
Dell Ideastorm
(Now Salesforce
Ideas)
Apr,2006
Aug,2006
Acquired Koral
(Now Salesforce
Content)
Mar,2007
Acquired Instranet
(Now Salesforce
Knowledge)
Aug,2008
Acquired
GroupSwim,
Informavores (Now
part of Salesforce
Chatter & as Visual
Workflow)
Dec,2009
Acquired Jigsaw
Data Corp (Now
Data.Com)
Apr,2010
Jun,2010
Acquired
SiteMasher
(Now Site.Com)
Aug,2011
Acquired
Navajo
Security
Dec,2010
Acquired
Heroku &
Etacts
Sep,2010
Acquired Activa
Live Chat(Now
Salesforce Live
Agent)
Acquired
DimDim
Acquired
Manymoon
(Now
Do.com)
Jan,2011
Feb,2011
Mar,2011
Acquired
Radian6
(Now is
Marketing
Cloud)
Acquired
Assistly (Now
Desk.com)
Acquired
Model
Metrics
Nov,2011Dec,2011
Acquired
Rypple (Now
Work.com)
May,2012
Acquired
Stypi &
Buddy
Media
Jun,2012
Acquired
Choice Pass
& Thinkfuse
Jul,2012
Acquired
BlueTail (Now
part of
Data.com)
Acquired
GoInstant
Jul,2012
Dec,2012
Acquired
Prior
Knowledge
Feb,2013
Acquired
EntropySoft
July,2016
Salesforce
Acquired
Demandware
Jun,2013
Acquired
ExactTarget
/Pardot,
EdgeSpring
(Now part of
Analytics Cloud
July,2014
Acquired
RelateIQ (Now
SalesforceIQ)
Apr,2015
Acquired
Toopher
May,2015
Acquired
Tempo
(Now part
of
SalesforceI
Q)
Dec,2015
Acquired
MinHash &
SteelBrick
Acquired
AKTA
Sept,2015
May,2016
Acquired
Implisit
Salesforce – The Big Picture
Sep,2011
2000
2020
2003
2006
2009
2012
2014
2016
Salesforce launched its Full suite of CRM for Small &
Medium Businesses – “Sales Cloud” now
Salesforce.com initial public offering was listed its
stock on the New York Stock Exchange.
Salesforce launched AppExchange - 2005
Salesforce launched “Apex”, an OOP language for
Salesforce Developers - 2006
Salesforce launched “VisualForce”, a Frameworks that
allows developers to build customers UI – 2007
Salesforce launched Force.Com, a platform for Dev &
Deployment of Cloud applications & Websites -- 2008
Salesforce launched Service Cloud – 2009
Salesforce launched Salesforce Chatter – 2009 Salesforce launched “Database.Com”, a platform for
building apps instead of managing DBs – 2010
Salesforce launched “Radian6” in 2011 later
“Marketing Cloud”, a suite for social media – 2012
Salesforce launched “Work.com”, after acquiring
Rypple – 2012;
Salesforce launched “Data.com”, from Jigsaw Acquisition
-2012
Salesforce launched “Desk.com”, from Assistly
Acquisition - 2012
Salesforce launched “Salesforce1”, a mobile application
for Android and iOS – 2013
Salesforce launched “Salesforce Identity” - 2013
Salesforce launched Wave, a Salesforce Analytics
Cloud Package – 2014
Salesforce launched “Salesforce Lightning”, an
Salesforce UI/UX Package – 2015
Salesforce launches “Health Cloud” – 2015
Salesforce Launches “IoT Cloud” on AWS - 2015
Salesforce launches “Financial Services Cloud” - 2016
Acquired
MetaMind
Apr,2016
Acquired
Predictionio
Nov,2013
Acquired
CloudConnect
(as part of
Heroku)
2000 2004 2008 2012 2017
Talent Pool Growth Progression
Headcount (in thousands) * Years