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Video Game Psychology
and
Product Engagement
Presented	at	Habit	Summit,	2016	
Jamie	Madigan,	Ph.D.
www.psychologyofgames.com
Quests
The Zeigarnik Effect
The Endowed Progress Effect
Things to try…
•  Keep	track	for	users	
•  Endow	progress	
•  Threaten	to	take	
things	away	
•  Force	choices
Competition
RelatedAttribute Hypothesis
The Frog Pond Effect
What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit
What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit
The McKayla Is Not Impressed Effect
Not all rungs in a ladder are equally spaced
Things to try…
•  Facilitate	
comparisons	to	
similar	others	
•  Find	ways	to	cut	data	
to	put	player	near	
top	of	smaller	lists	
•  Find	alternaGves	to	
points	and	ranks
“Free” To Play
$10	
$20
$10	
$20
Free is an irrational number
15¢	
1¢
14¢	
0¢
Things to try…
•  Experiment	with	free	
or	non-$	opGons	
•  Contrast	them	with	
paid	opGons	
•  Find	ways	to	reduce	
risk	for	paid	opGons	
•  Be	careful	about	
contrasGng	with	free
Let me know how it goes…
• www.psychologyofgames.com	
• jamie@psychologyofgames.com	
• @JamieMadigan	on	TwiSer

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What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit