1. Demystifying Twitter
Candace Kuss, ECD H+K Interactive Lab
D2 Energy
@CandaceKuss / #HKD2 April 25, 2012

2. #HKD2

3. “Twitter is an information network”
45%+
percent of
tweets
originate
from
mobile
devices
09.2011 source: Twitter
via allthingsd.com
06.2012 source: Twitter

4. Twitter for Business
June 2009 / source: Biz Stone, Co-Founder at Hill + Knowlton Cannes Lions Seminar

5. @Omega2012Clock

6. Launched more as a response tool,
than engagement device

7. At #1YearToGo, the account is able to
correct inaccurate tweets in real time

8. It’s not always about being popular

9. News seeks the fastest technology available

10. Tweets + Retweets speed news distribution

11. GE Launch: 91.2% of mentions via Twitter
04.2012 / source: H+K via Radian6

13. What kind of people use Twitter?

14. Twitter says:
06.2011 source: Twitter UK GM Tony Wang at #HKD2 London

15. People and Brands

16. and Governments

17. and journalists (and of course bloggers)

18. Twitter Ads

19. Where ad agencies are looking to buy ads
89% of agencies saying they are planning
on spending ad dollars with Facebook, while
only 39% plan on using Twitter, and 18%
plan on using Google+. YouTube beat out
Google+ with 36% saying they plan on
spending ad dollars there and 21% said they
would use LinkedIn
Feb 2012 / source: STRATA report via Marketingland.com

20. Feb 2012 / source: STRATA report via Marketingland.com
Where might you buy ads?

21. Ads = Promoted Accounts, Trends, Tweets

22. Getting your message to the top

23. #Thanks
Please follow us:
@CandaceKuss / @HK_London / @HK_Energy
#HKD2
April 25, 2012