17. March 28 – 19h00 17
Flare response – highly integrated across platforms
Links to key media interviews / message amplifiers
4/25/2012
18. CLOSING CONSIDERATIONS 18
Coordinated protocols for multi-platform communications is essential
given need to manage web and satellite platforms (Twitter,
Facebook, YouTube, Flickr etc.)
Decision should be taken early to leverage #hashtags related to
incident, or to avoid
Mainstream media served as primary catalysts of content given lack
of first-person stories (e.g. affected citizens)
Distributed global corporations must have a plan in place to
efficiently and seamlessly transition issue sites/content from local to
Corporate/global as need requires and if issue escalates
Use of multiple media formats (visuals and video + text) essential
For a global firm, determining which language in which to
communicate via social will be important
4/25/2012